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~subject:"Innovation"
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Editorial: Preface to a debate
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Innovation
Consumer behaviour
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Stremersch, Stefan
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Fok, Dennis
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ECONIS (ZBW)
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Communication and new product adoption
Lehmann, Donald R.
;
Mayzlin, Dina
- In:
The Sage handbook of advertising
,
(pp. 366-380)
.
2007
Persistent link: https://www.econbiz.de/10003570559
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2
The primacy of the idea itself as a predictor of new product success
Goldenberg, Jacob
;
Lehmann, Donald R.
;
Mazursky, David
-
1999
Persistent link: https://www.econbiz.de/10001412782
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3
The role of expectations in the adoption of innovative consumer durables : some preliminary evidence
Holak, Susan L.
- In:
Journal of retailing
63
(
1987
)
3
,
pp. 243-259
Persistent link: https://www.econbiz.de/10001044584
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4
The past, present, and future of innovation research
Lee, Byung Cheol
;
Moorman, Christine
;
Moreau, C. Page
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 187-198
Persistent link: https://www.econbiz.de/10012301445
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5
The effect of superstar software on hardware sales in system markets
Binken, Jeroen L. G.
;
Stremersch, Stefan
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10003820608
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6
Modeling global spillover of new product takeoff
Everdingen, Yvonne Maria van
;
Fok, Dennis
;
Stremersch, …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 637-652
Persistent link: https://www.econbiz.de/10003896218
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7
Modeling global spill-over of new product takeoff
Everdingen, Yvonne Maria van
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008662387
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8
Growth acceleration across technology generations
Stremersch, Stefan
;
Muller, Eitan
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10003605736
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9
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
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The effect of superstar software on hardware sales in system markets
Binken, Jeroen L.G.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003721329
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