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The role of users and customers in digital innovation : insights from B2B manufacturing firms
Abrell, Thomas; Pihlajamaa, Matti; Kanto, Laura; Vom … - In: Information & management : the internat. journal of … 53 (2016) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10011480556
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Modular Strategies : B2b Technology and Architectural Knowledge
Richard, Pierre J.; Devinney, Timothy M. - 2015
Business-to-business information technology systems (B2B technologies) are becoming increasingly important in firm supply chains. Utilizing the concept of modularity, this paper clarifies the strategic implications of B2B technology and develops a theoretical structure to explain these outcomes....
Persistent link: https://www.econbiz.de/10014028205
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The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi; Sarli, Elena - In: The journal of business & industrial marketing 30 (2015) 5, pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
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E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian; Bian, Dong; Zhang, Nan - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
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The adoption of technological innovations in a B2B context : an empirical study on the higher education industry in Egypt
Hussein, Rania Mohamed Samir; Mourad, Maha - In: The journal of business & industrial marketing 29 (2014) 6, pp. 525-545
Persistent link: https://www.econbiz.de/10010413145
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B2B SME management of antecedents to the application of social media
Brink, Tove - In: Industrial marketing management : the international … 64 (2017), pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
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Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria; Messeni Petruzzelli, Antonio; … - In: Industrial marketing management : the international … 119 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
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Development of an integrative model for electronic vendor relationship management for improving technological innovation, social change and sustainability performance
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Kumar, Ajay; … - In: Technological forecasting & social change : an … 186PB (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014250843
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The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale; Stephens, Anna M. - In: The journal of business & industrial marketing 38 (2023) 2, pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
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Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382