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Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert; Helm, Roland; Schmitz, Christian; … - In: The journal of product innovation management : an … 40 (2023) 1, pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
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Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi; Casidy, Riza; Mohan, Mayoor - In: The journal of business & industrial marketing 38 (2023) 4, pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
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The impacts of user experience on user loyalty based on O2O innovation platform
Pei, Yilei; Xue, Wanxin; Yang, Yong; Li, Dandan; Li, Yi - In: Journal of electronic commerce in organizations : the … 17 (2019) 2, pp. 79-87
Persistent link: https://www.econbiz.de/10012036061
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Determinants of services co-creation with business customers
Jouny-Rivier, Elodie; Reynoso, Javier; Edvardsson, Bo - In: The journal of services marketing 31 (2017) 2, pp. 85-103
Persistent link: https://www.econbiz.de/10011654583
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Study on the strategy of customer participation in service innovation in virtual community
Zeng, Shi - In: Inventi impact: retailing & consumer services (2018) 4, pp. 198-204
Persistent link: https://www.econbiz.de/10012130316
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Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi; Shukla, Yupal; Chatterjee, Ravi; … - In: International journal of emerging markets 18 (2023) 9, pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
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The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang; Ding, Wenmei; Weng, Chen; Cheah, Isaac; Cai, … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140