The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of business logics -- Approaches to CVC: the disruption spectrum

While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses retail experience innovation from the perspective of...