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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 69 (2016) 7, pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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Capturing and (re)interpreting complexity in multi-firm disruptive product innovations
Pattinson, Hugh M.; Woodside, Arch G. - In: The journal of business & industrial marketing 24 (2009) 1, pp. 61-76
Persistent link: https://www.econbiz.de/10009524615
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The general theory of culture, entrepreneurship, innovation, and quality-of-life : comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the Unit...
Woodside, Arch G.; Mir Bernal, Pedro; Coduras, Alicia - In: Industrial marketing management : the international … 53 (2016), pp. 136-159
Persistent link: https://www.econbiz.de/10011448090
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Managing product innovation
Woodside, Arch G. (ed.) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10002485282
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Achieving radical process innovations by applying technology-mindset transformations via second-order system-dynamics engineering
Shamsuddoha, Mohammad; Woodside, Arch G. - In: Journal of business research : JBR 147 (2022), pp. 37-48
Persistent link: https://www.econbiz.de/10013271462
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Entrepreneurial orientation vignettes into open innovation of the internet of things : advancing into the age of service dominant reasoning
Sood, Suresh; Woodside, Arch G. - In: International journal of services technology and … 27 (2021) 4/6, pp. 324-336
Persistent link: https://www.econbiz.de/10012667661
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Transformative service research and COVID-19 : editorial
Prentice, Catherine; Altinay, Levent; Woodside, Arch G. - In: The service industries journal 41 (2021) 1/2, pp. 1-8
Persistent link: https://www.econbiz.de/10012483661
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Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management's service-dominant logic : commentary
Woodside, Arch G.; Sood, Suresh - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 98-110
Persistent link: https://www.econbiz.de/10011697743