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~subject:"Innovation"
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Innovation
Marketingmanagement
16,952
Marketing management
16,366
Fundraising
5,383
Marketing
3,571
Theorie
2,966
Theory
2,959
Consumer behaviour
2,868
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Deutschland
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Charity
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2,040
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1,993
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1,983
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1,974
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1,974
United States
1,924
Brand management
1,451
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1,443
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1,228
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1,196
Internet marketing
1,188
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1,181
Nonprofit organization
1,126
Altruismus
1,090
Altruism
1,088
Experiment
1,078
Unternehmenserfolg
1,072
Firm performance
1,068
Strategic management
929
Nonprofit-Marketing
898
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890
Social Web
810
Social web
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O'Cass, Aron
7
Stern, Scott
7
Trajtenberg, Manuel
7
Zhang, Jing
6
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Herstatt, Cornelius
5
Saran, Anshu
5
Brem, Alexander
4
Droge, Cornelia
4
Hult, G. Tomas M.
4
Hultink, Erik J.
4
Kohlbacher, Florian
4
Mast, Claudia
4
Meffert, Heribert
4
Sakas, Damianos P.
4
Schnoor, Anje
4
Song, Michael
4
Steinhoff, Fee
4
Trommsdorff, Volker
4
Bamfo, Bylon Abeeku
3
Banerjee, Sumitro
3
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3
Belz, Christian
3
Bonney, Lawrence
3
Calantone, Roger J.
3
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3
Dayan, Mumin
3
Di Benedetto, C. Anthony
3
Didonet, Simone Regina
3
Dogbe, Courage Simon Kofi
3
Eng, Teck Yong
3
Ernst, Holger
3
Gilmore, Audrey
3
Gupta, Suraksha
3
Helm, Roland
3
Kandemir, Destan
3
Kavoura, Androniki
3
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3
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3
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Haupt Verlag
2
IGI Global
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
BusinessVillage GmbH
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Edward Elgar Publishing
1
Esomar
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Frankreich / Ministère de l'Industrie et de la Recherche
1
Goethe-Universität Frankfurt am Main
1
Groupe de Sociologie du Travail <Paris>
1
IC-SIM <6., 2017, Paphos>
1
Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Innovacionnoe Razvitie Rossijskoj Ėkonomiki <3, 2010, Moskau>
1
Moskovskij Gosudarstvennyj Universitet Ėkonomiki, Statistiki i Informatiki
1
National Bureau of Economic Research
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
Szervezési és Vezetési Tudományos Társaság / Fiatalok Bizottsága
1
TRIBOTECHNIK Forschungsgesellschaft m.b.H.
1
Tūran Universitetí
1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
Verlag Dr. Kovač
1
Wirtschaftsförderungsinstitut <Wien, Bundeskammer der Gewerblichen Wirtschaft>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of business research : JBR
29
The journal of business & industrial marketing
18
Journal of strategic marketing
17
International journal of innovation management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of business-to-business marketing
9
International journal of technology management : IJTM
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
SpringerLink / Bücher
8
Cogent business & management
7
International journal of technology marketing : IJTMkt
7
Strategic market creation : a new perspective on marketing and innovation management
7
Technology analysis & strategic management
6
European journal of marketing : EJM
5
Management decision : MD
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technological forecasting & social change : an international journal
5
European journal of innovation management
4
IEEE transactions on engineering management : EM
4
Innovation: organization & management : IOM
4
International journal of business innovation and research
4
International journal of business innovation and research : IJBIR
4
Journal of business economics : JBE
4
Journal of innovation & knowledge : JIK
4
Journal of open innovation : technology, market, and complexity
4
Journal of the Academy of Marketing Science
4
MIT sloan management review
4
Marketing intelligence & planning
4
Springer Proceedings in Business and Economics
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Die Betriebswirtschaft : DBW
3
Industry and innovation
3
International business review : the official journal of the European International Business Academy
3
International entrepreneurship and management journal
3
International journal of entrepreneurship and innovation management
3
Journal of business strategy
3
Journal of information & knowledge management : JIKM
3
Journal of research in marketing and entrepreneurship : JRME
3
Journal of retailing and consumer services
3
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Source
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ECONIS (ZBW)
863
Other ZBW resources
5
USB Cologne (EcoSocSci)
2
EconStor
1
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1
An inside-out marketing strategy for innovation among human service nonprofits in South Korea
Choi, Sangmi
- In:
Nonprofit management & leadership
26
(
2015/2016
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10011458184
Saved in:
2
Einführung in das Innovationsmarketing
Steinhoff, Fee
;
Trommersdorff, Volker
- In:
Beiträge zum Innovationsmarketing
,
(pp. 4-18)
.
2007
Persistent link: https://www.econbiz.de/10003499951
Saved in:
3
Stiftungen als Promotoren des Wandels : Legitimation und Erfolgsvoraussetzungen innovativer Stiftungsarbeit
Meffert, Heribert
;
Fritsch, Nina
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 523-541)
.
2005
Persistent link: https://www.econbiz.de/10003251359
Saved in:
4
Marketing for nonprofit organizations : insights and innovations
Grau, Stacy Landreth
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012254496
Saved in:
5
Market orientation of nonprofit organizations : an Indian perspective
Renjini D.
;
T., Mary Joseph
-
2020
Persistent link: https://www.econbiz.de/10012193172
Saved in:
6
The contribution of marketing innovations on art organization performance : cases from the biggest art organizations in Greece
Tsourvakas, George
;
Monastiridis, Prodromos
;
Goulaptsi, …
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011618242
Saved in:
7
Stiftungen als Promotoren des Wandels : Legitimation und Erfolgsvorausetzungen innovativer Stiftungsarbeit
Meffert, Heribert
;
Fritsch, Nina
-
2005
Persistent link: https://www.econbiz.de/10013330193
Saved in:
8
The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson
- In:
Journal of small business and entrepreneurship : JSBE
33
(
2021
)
6
,
pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
Saved in:
9
Research on the innovation of marketing management mode under the digital transformation of textile and garment enterprises
Liu, Jiahua
;
Liu, Zhenjian
;
Xu, Yunbao
- In:
Journal of information & knowledge management : JIKM
23
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014533763
Saved in:
10
Tanulmánykötet az innovációs, a marketing és az információs tevékenység egyes összefüggéseiről
Deák, János
;
Hoványi, Gábor
;
Osman, Péter
-
1987
Persistent link: https://www.econbiz.de/10000740205
Saved in:
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