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Introduction to Service 4.0 and Customer-Centric Supply Chains -- Role of Big Data in Customer-Centric Service-Based Supply Chains -- Analytics Models for Customer-Centric Service-Based Supply Chains -- Achieving Customer-Centricity Through Data Analytics – Case Study on Women’s Clothing...
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While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses retail experience innovation from the perspective of...
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