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Going global with innovations from emerging economies : investment in customer support capabilities pays off
Khavul, Susanna; Peterson, Mark; Mullens, Drake; … - In: Journal of international marketing 18 (2010) 4, pp. 22-42
Persistent link: https://www.econbiz.de/10008773328
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Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron; Weerawardena, Jay - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
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Multinational enterprises' global competitiveness through emerging markets strategies and integration in global innovation networks
Ujjual, Vandana; Patel, Parimal - In: Innovation and development 3 (2013) 2, pp. 297-312
Persistent link: https://www.econbiz.de/10010229999
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The first export order : a marketing innovation revisited
Crick, Dave; Crick, James - In: Journal of strategic marketing 24 (2016) 2, pp. 77-89
Persistent link: https://www.econbiz.de/10011577602
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Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela; Yahiaoui, Dorra; Thrassou, Alkis - In: International marketing review 34 (2017) 1, pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
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Global expansion of SMEs : role of global market strategy for Kenyan SMEs
Osano, Hezron Mogaka - In: Journal of innovation and entrepreneurship : JIE 8 (2019) 13, pp. 1-31
globalization. The purpose of this study was to investigate the role of global market strategy on the global expansion of Kenyan …
Persistent link: https://www.econbiz.de/10012099420
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Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay; Sullivan Mort, Gillian; Liesch, … - In: Industrial marketing management : the international … 78 (2019), pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
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International new venture performance : role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities
Buccieri, Dominic; Javalgi, Rajshekhar G.; Cavusgil, Erin - In: International business review : the official journal of … 29 (2020) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10012175495
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Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz; Ahmed, Farhad Uddin; Ibrahim, Fahad; … - In: International marketing review 41 (2024) 1, pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
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Global Innovation : Developing Your Business for a Global Market
Reuvid, Jonathan - 2020
Intro -- Title Page -- Copyright -- Global Innovation -- Foreword -- Introduction -- List of Contributors -- Part One - Encouraging Innovators -- 1.1: Space, Health and Energy - How Multi-Sectoral Collaboration Is Fuelling Innovation -- 1.2: Business Growth through Industry-Academia Interactions...
Persistent link: https://www.econbiz.de/10013485590