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~subject:"Innovation"
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Innovation
Business-to-business marketing
3,522
B-to-B-Marketing
3,464
Lieferantenmanagement
1,567
Supplier relationship management
1,567
Relationship marketing
782
Beziehungsmarketing
772
Business-to-Business-Marketing
577
Marketingmanagement
462
Marketing management
449
Electronic Commerce
434
E-commerce
379
Deutschland
357
Germany
348
Theory
332
Theorie
330
Verkauf
285
Selling
277
Brand management
274
Markenführung
273
Salespeople
264
Verkaufspersonal
264
Marketing
242
Consumer behaviour
209
Konsumentenverhalten
209
Business network
192
Unternehmensnetzwerk
192
Social Web
187
Social web
187
B2B
171
Online-Marketing
171
Value creation
169
Betriebliche Wertschöpfung
167
Customer satisfaction
165
Internet marketing
162
Kundenzufriedenheit
162
Bundling strategy
160
Leistungsbündel
160
Customer value
150
Kundenwert
149
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Undetermined
83
Free
10
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Article
113
Book / Working Paper
35
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Article in journal
95
Aufsatz in Zeitschrift
95
Hochschulschrift
16
Aufsatz im Buch
14
Book section
14
Thesis
9
Case study
5
Fallstudie
5
research-article
5
Collection of articles of several authors
4
Graue Literatur
4
Non-commercial literature
4
Sammelwerk
4
Bibliografie enthalten
3
Bibliography included
3
Arbeitspapier
1
Aufsatzsammlung
1
Conference paper
1
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1
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1
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1
case-report
1
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Language
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English
128
German
19
French
1
Author
All
Cantù, Chiara
5
Johnston, Wesley J.
4
Kliche, Mario
3
Möhring, Monika Maria
3
Schallmo, Daniel
3
Bhalla, Gaurav
2
Boha, Julian
2
Brashear-Alejandro, Thomas
2
Chan, Hing Kai
2
Chiara Cantù, Dr Daniela Corsaro and Prof Annalisa Tunisini, Dr
2
Corsaro, Daniela
2
Elvers, David
2
Griffin, Abbie
2
Hellwig, Andrea
2
Hidalgo, Carlos
2
Hinterhuber, Andreas
2
Jalkala, Anne Maarit
2
Kim, Kyung Hoon
2
Kindström, Daniel
2
Kooli, Kaouther
2
Kowalkowski, Christian
2
Kropp, Eva
2
Kumar, Ajay
2
Lacka, Ewelina
2
Liozu, Stephan
2
Mattsson, Jan
2
Mojir, Navid
2
Mooi, Erik
2
Oinonen, Minna
2
Perna, Andrea
2
Peters, Linda D.
2
Sharma, Piyush
2
Song, Chie Hoon
2
Sudhir, K.
2
Wang, Xiaojun
2
Wang, Yichuan
2
Wiesener, Oliver
2
Wright, Len Tiu
2
Zawada, Craig
2
Aarikka-Stenroos, Leena
1
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Institution
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Springer Fachmedien Wiesbaden
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
1
University of Madras / Department of Commerce
1
Verlag Dr. Kovač
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
33
The journal of business & industrial marketing
21
Journal of business-to-business marketing
10
Journal of Business & Industrial Marketing
7
Journal of business research : JBR
7
Research
5
SpringerLink / Bücher
5
Innovation in pricing : contemporary theories and best practices
4
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Marketing
2
International journal of innovation management
2
Journal of marketing
2
Journal of marketing research
2
Springer eBook Collection
2
The Oxford handbook of strategic sales and sales management
2
Administrative Sciences : open access journal
1
B to B
1
Beiträge zum Innovationsmarketing
1
Business models for strategic innovation : cross-functional perspectives
1
Business-to Business-Marketing
1
California management review
1
Cowles Foundation discussion paper
1
Economies et sociétés ; 45,4
1
Engineering
1
European journal of marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Handbook of business-to-business marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of market research
1
International journal of quality and service sciences
1
International marketing review
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3 / 4
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3/4
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of purchasing and supply management
1
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Source
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ECONIS (ZBW)
142
Other ZBW resources
6
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1
Actors' heterogeneity and the context of interaction in affecting innovation networks
Corsaro, Daniela
;
Cantù, Chiara
- In:
The journal of business & industrial marketing
30
(
2015
)
3/4
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011342370
Saved in:
2
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
3
Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David
;
Song, Chie Hoon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
Saved in:
4
Digital artifacts in industrial co-creation : how to use VR technology to bridge the provider-customer boundary
Kostis, Angelos
;
Ritala, Paavo
- In:
California management review
62
(
2020
)
4
,
pp. 125-147
Persistent link: https://www.econbiz.de/10012309199
Saved in:
5
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
6
Innovation, Wettbewerb und Marketing : Entwicklung eines integrierten Ansatzes für das Innovations-Marketing-Management
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000820978
Saved in:
7
Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
8
Opponenten im organisationalen Beschaffungsprozeß
Klöter, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000957736
Saved in:
9
Lernen in Standardisierungsprozessen : eine Analyse der Etablierung technologischer Innovationen im Markt
Hellwig, Andrea
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003719485
Saved in:
10
Prozessorientiertes Industriegütermarketing : ein innovativer Forschungsansatz auf dem Prüfstand
Diller, Hermann
;
Ivens, Björn Sven
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 479-498)
.
2007
Persistent link: https://www.econbiz.de/10003435854
Saved in:
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