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~subject:"Innovation"
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Subject
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Innovation
Marketingmanagement
16,950
Marketing management
16,364
Marktforschung
12,270
Market research
6,834
Marketing
4,225
Consumer behaviour
3,992
Konsumentenverhalten
3,951
Theorie
3,698
Theory
3,682
Deutschland
2,932
Germany
2,553
Relationship marketing
2,166
Beziehungsmarketing
2,156
USA
1,742
United States
1,649
Brand management
1,505
Markenführung
1,496
Online-Marketing
1,243
Strategisches Management
1,213
Internet marketing
1,201
Unternehmenserfolg
1,054
Firm performance
1,049
Vereinigte Staaten
965
Strategic management
942
Internationales Marketing
870
International marketing
862
Werbung
855
Social Web
819
Social web
819
SME
809
KMU
808
Marketing theory
766
Marketingtheorie
761
Markenimage
734
Brand image
728
Advertising
704
Markenartikel
695
Innovationsmanagement
679
Innovation management
651
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Online availability
All
Undetermined
333
Free
113
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Article
780
Book / Working Paper
294
Journal
1
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All
Article in journal
630
Aufsatz in Zeitschrift
630
Aufsatz im Buch
114
Book section
114
Graue Literatur
53
Non-commercial literature
53
Hochschulschrift
48
Collection of articles of several authors
40
Sammelwerk
40
Thesis
38
Working Paper
29
Arbeitspapier
28
Case study
27
Fallstudie
27
Aufsatzsammlung
24
Konferenzschrift
10
Bibliografie enthalten
7
Bibliography included
7
Conference proceedings
6
Lehrbuch
5
Market information
5
Marktinformation
5
Reprint
5
Handbook
4
Handbuch
4
Textbook
4
research-article
4
Collection of articles written by one author
3
Forschungsbericht
3
Sammlung
3
Systematic review
3
review-article
3
Übersichtsarbeit
3
Bericht
2
Guidebook
2
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2
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2
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2
Ratgeber
2
Accompanied by computer file
1
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English
863
German
157
Undetermined
39
French
3
Hungarian
3
Italian
3
Russian
3
Spanish
2
Swedish
2
Ukrainian
1
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Author
All
O'Cass, Aron
7
Stern, Scott
7
Trajtenberg, Manuel
7
Droge, Cornelia
6
Herstatt, Cornelius
6
Zhang, Jing
6
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Hultink, Erik J.
5
Saran, Anshu
5
Song, Michael
5
Albers, Sönke
4
Belz, Christian
4
Brem, Alexander
4
Calantone, Roger J.
4
Cooper, Robert G.
4
Helm, Roland
4
Hult, G. Tomas M.
4
Kohlbacher, Florian
4
Lilien, Gary L.
4
Lüthje, Christian
4
Mast, Claudia
4
Sakas, Damianos P.
4
Schnoor, Anje
4
Trommsdorff, Volker
4
Bamfo, Bylon Abeeku
3
Banerjee, Sumitro
3
Bang, Nguyen
3
Bonney, Lawrence
3
Cheng, Colin C.
3
Cook, Arthur G.
3
Dayan, Mumin
3
DeBrentani, Ulrike
3
Di Benedetto, C. Anthony
3
Didonet, Simone Regina
3
Dogbe, Courage Simon Kofi
3
Eng, Teck Yong
3
Ernst, Holger
3
Gierl, Heribert
3
Gilmore, Audrey
3
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Institution
All
Forschungsgruppe Konsum und Verhalten
2
Haupt Verlag
2
IGI Global
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Alexander Hamilton Institute, Inc
1
American Management Association
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Deutscher Industrie- und Handelskammertag
1
Edward Elgar Publishing
1
Esomar
1
European Society for Opinion and Marketing Research
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Forum Zukunftsfragen <3, 1983, Basel>
1
Frankreich / Ministère de l'Industrie et de la Recherche
1
Goethe-Universität Frankfurt am Main
1
Groupe de Sociologie du Travail <Paris>
1
Harvard Graduate School of Business Administration
1
IC-SIM <6., 2017, Paphos>
1
Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum
1
Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Innovacionnoe Razvitie Rossijskoj Ėkonomiki <3, 2010, Moskau>
1
Moskovskij Gosudarstvennyj Universitet Ėkonomiki, Statistiki i Informatiki
1
National Bureau of Economic Research
1
Prognos AG <Basel>
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
Szervezési és Vezetési Tudományos Társaság / Fiatalok Bizottsága
1
TRIBOTECHNIK Forschungsgesellschaft m.b.H.
1
Tūran Universitetí
1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
Universität des Saarlandes / Fachbereich Wirtschaftswissenschaft
1
Verlag Dr. Kovač
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
30
The journal of business & industrial marketing
18
Journal of strategic marketing
17
International journal of innovation management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
SpringerLink / Bücher
12
Journal of business-to-business marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
International journal of technology management : IJTM
8
Cogent business & management
7
International journal of technology marketing : IJTMkt
7
Strategic market creation : a new perspective on marketing and innovation management
7
Technological forecasting & social change : an international journal
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
Journal of the Academy of Marketing Science
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
Consumer goods Europe
5
Journal of business economics : JBE
5
Journal of marketing
5
Management decision : MD
5
Springer eBook Collection / Business and Economics
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technology analysis & strategic management
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
European journal of innovation management
4
IEEE transactions on engineering management : EM
4
Innovation: organization & management : IOM
4
International journal of business innovation and research
4
International journal of business innovation and research : IJBIR
4
International journal of entrepreneurship and innovation management
4
Journal of business strategy
4
Journal of innovation & knowledge : JIK
4
Journal of marketing management : MM
4
Journal of marketing research : JMR
4
Journal of open innovation : technology, market, and complexity
4
Journal of retailing and consumer services
4
MIT sloan management review
4
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Source
All
ECONIS (ZBW)
1,059
Other ZBW resources
11
USB Cologne (EcoSocSci)
4
EconStor
1
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1
Seminar on "Pharmaceutical Market Research for New Product Development : Basel, 5th to 8th March, 1975 ; [papers]
1975
Persistent link: https://www.econbiz.de/10000333648
Saved in:
2
New product launch and marketing research findings
Tesar, George
;
Marell, Agneta
- In:
Strategic technology management : building bridges …
,
(pp. 401-412)
.
2008
Persistent link: https://www.econbiz.de/10003737695
Saved in:
3
Boosting innovation and knowledge through delocalization : market intelligence at trade shows
Solberg Søilen, Klaus
- In:
Problems and perspectives in management : PPM ; …
8
(
2010
)
3
,
pp. 200-207
Persistent link: https://www.econbiz.de/10008696209
Saved in:
4
Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven
;
Vyncke, Patrick
;
Berte, Katrien
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
Saved in:
5
MDS maps for product attributes and market response : an application to scanner panel data
Andrews, Rick L.
;
Manrai, Ajay K.
-
2007
Persistent link: https://www.econbiz.de/10003541417
Saved in:
6
Teaching notes : the "Bear Claw" drywall clips ; taking a new product to market
Van Winter, Jerrold A.
- In:
Journal of business case studies
9
(
2013
)
3
,
pp. 249-254
Persistent link: https://www.econbiz.de/10009751027
Saved in:
7
Effects of relational proclivity and marketing intelligence on new product development
Trainor, Kevin J.
;
Krush, Michael T.
;
Agnihotri, Raj
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 788-806
Persistent link: https://www.econbiz.de/10010227504
Saved in:
8
A job demands-resources perspective on salespersons’ market intelligence activities in new product development
Kuester, Sabine
;
Rauch, Andreas
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011486149
Saved in:
9
Market new products successfully : using simulated test marketing technology
Clancy, Kevin J.
;
Krieg, Peter C.
;
Wolf, Marianne McGarry
-
2006
Persistent link: https://www.econbiz.de/10002772685
Saved in:
10
Prozeßinnovationen und Marktstrategie : eine Panelanalyse westdeutscher Unternehmen
König, Heinz
- In:
Regionale und sektorale Strukturpolitik : Rainer Thoss …
,
(pp. 343-357)
.
1992
Persistent link: https://www.econbiz.de/10001281677
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