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Market orientation, innovativeness and competitive advantage : empirical insight from women entrepreneurs in the Senegalese agri-food sector
Doucouré, Balla; Diagne, Assane - In: Journal of African business 24 (2023) 2, pp. 320-344
Persistent link: https://www.econbiz.de/10014285777
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The roles of product innovation capability in marketing performance
Khasanah, Imroatul; Sukresna, I. Made - In: Journal of developmental entrepreneurship : JDE 28 (2023) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10014435392
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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Marketing intelligence : innovation ability to anticipate global competition
Aripin, Zaenal; Suganda, Uce Karna; Kusumah, Allizia Zulfa - 2022
Persistent link: https://www.econbiz.de/10012938975
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A research in relating entrepreneurship, marketing capability, innovative capability and sustained competitive advantage
Lee, Jia-sheng; Hsieh, Chia Y. - In: Journal of business & economics research 8 (2010) 9, pp. 109-119
Persistent link: https://www.econbiz.de/10008806740
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The contribution of dynamic marketing capabilities to service innovaiton and performance
Pérez-Cabañero, Carmen; Cruz-Ros, Sonia; … - In: International journal of business environment : IJBE 7 (2015) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10011379550
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.; Polat, Volkan - In: The journal of business & industrial marketing 37 (2022) 4, pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132