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~subject:"Innovation"
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Innovation
Electronic Commerce
47
E-commerce
46
Consumer behaviour
41
Konsumentenverhalten
39
Marketing management
30
Marketingmanagement
30
Marketing
23
Online-Marketing
23
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21
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21
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21
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20
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20
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17
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16
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16
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15
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15
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15
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15
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14
Innovationsmanagement
14
Competitive advantage
13
Firm performance
13
Unternehmenserfolg
13
Lieferantenmanagement
12
Marketing theory
12
New product development
12
Produktentwicklung
12
Supplier relationship management
12
Wettbewerbsvorteil
12
Advertising effects
11
Information technology
11
Informationstechnik
11
Werbewirkung
11
Relationship marketing
10
Viral marketing
10
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19
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English
24
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Varadarajan, Rajan
12
Srinivasan, Raji
7
Shankar, Venkatesh
3
Yadav, Manjit S.
3
Grewal, Rajdeep
2
Haunschild, Pamela
2
Hindman, Dustin
2
Kalaignanam, Kartik
2
Mallapragada, Girish
2
Prabhu, Jaideep C.
2
Umashankar, Nita
2
Arunachalam S
1
Chandy, Rajesh K.
1
Ettlie, John
1
Gupta, Shaphali
1
Haenlein, Michael
1
Jayachandran, Satish
1
Kaul, Rupali
1
Krishnamurthy, Sandeep
1
Lilien, Gary L.
1
Malhotra, Naresh K.
1
Molner, Sven
1
Pavlou, Paul A.
1
Sheth, Jagdish N.
1
Sinha, Mona
1
Welden, Roman B.
1
Wuyts, Stefan
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Journal of business research : JBR
2
Journal of marketing
2
MSI reports : working paper series
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Business horizons
1
Decision sciences : DS
1
Handbook of research in international marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Legends in strategic marketing
1
Review of Marketing Research Ser.
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
24
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1
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
2
The future of business education : a commentary in the shadow of the Covid-19 pandemic
Krishnamurthy, Sandeep
- In:
Journal of business research : JBR
117
(
2020
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012285243
Saved in:
3
Fortune at the bottom of the innovation pyramid : the strategic logic of incremental innovations
Varadarajan, Rajan
- In:
Business horizons
52
(
2009
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003859103
Saved in:
4
Toward sustainability : public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world
Varadarajan, Rajan
- In:
Journal of international marketing
22
(
2014
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010382165
Saved in:
5
Conjectures on innovation drivers in an emerging market : India
Varadarajan, Rajan
- In:
Handbook of research in international marketing
,
(pp. 117-134)
.
2011
Persistent link: https://www.econbiz.de/10009385447
Saved in:
6
Innovating for sustainability : a framework for sustainable innovations and a model of sustainable innovations orientation
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10011637143
Saved in:
7
Mitigating the definitional quagmire in innovation research : an inclusive definition of innovation as a template for defining various types of innovations uniformly
Varadarajan, Rajan
- In:
The journal of product innovation management : an …
41
(
2024
)
4
,
pp. 703-723
Persistent link: https://www.econbiz.de/10014555460
Saved in:
8
Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 99-125
Persistent link: https://www.econbiz.de/10003605725
Saved in:
9
Innovations in retailing : editorial
Shankar, Venkatesh
;
Yadav, Manjit S.
- In:
Journal of retailing
87
(
2011
),
pp. 1-2
Persistent link: https://www.econbiz.de/10009521759
Saved in:
10
Lost in a universe of markets : toward a theory of market scoping for early-stage technologies
Molner, Sven
;
Prabhu, Jaideep C.
;
Yadav, Manjit S.
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10012175885
Saved in:
1
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