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Effects of co-creation claim on consumer brand perceptions and behavioural intentions
Van Dijk, Joyce; Antonides, Gerrit; Schillewaert, Niels - In: International journal of consumer studies 38 (2014) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
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User generated brands and their contribution to the diffusion of user innovations
Füller, Johann; Schroll, Roland; Hippel, Eric von - In: Research policy : policy, management and economic … 42 (2013) 6/7, pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
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Special issue: Harnessing the power of brand and co-created innovation
2017
Persistent link: https://www.econbiz.de/10011753072
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Gamification as a platform for brand co-creation experiences
Nobre, Helena; Ferreira, André - In: The journal of brand management : an international journal 24 (2017) 4, pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
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Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi; … - In: European journal of marketing 56 (2022) 10, pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
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Customer integration and voice-of-customer methods in the German automotive industry
Rese, Alexandra; Sänn, Alexander; Homfeldt, Felix - In: International journal of automotive technology and … 15 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011408602
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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich; Zogaj, Shkodran - In: International journal of knowledge management : IJKM ; … 12 (2016) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10011623443
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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A learning framework for customer integration : know-how acquisition, dissemination and utilization
Sandmeier, Patricia; Morrison, Pamela D. - In: Journal of business market management : jbm 2 (2008) 2, pp. 79-98
Persistent link: https://www.econbiz.de/10003714646