Narrow search
Showing 1 - 10 of 2,355
Cover Image
Effects of sales force market orientation on creativity, innovation implementation, and sales performance
Wang, Guangping; Miao, C. Fred - In: Journal of business research : JBR 68 (2015) 11, pp. 2374-2382
Persistent link: https://www.econbiz.de/10011389406
Cover Image
A job demands-resources perspective on salespersons’ market intelligence activities in new product development
Kuester, Sabine; Rauch, Andreas - In: The journal of personal selling & sales management : JPSSM 36 (2016) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011486149
Cover Image
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
Cover Image
Business model innovation drivers as antecedents of performance
Ammirato, Salvatore; Linzalone, Roberto; Felicetti, … - In: Measuring business excellence 26 (2022) 1, pp. 6-22
Persistent link: https://www.econbiz.de/10013162200
Cover Image
Innovation systems performance drivers and outputs : a systematic literature review and directions for future research
Ortega Alvarez, Ana Maria; Pino Jordan, Ricardo - In: International journal of business innovation and … 33 (2024) 1, pp. 56-76
Persistent link: https://www.econbiz.de/10015062842
Cover Image
How can academics generate great research ideas? : inspiration from ideation practice
Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10015057174
Cover Image
Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
Cover Image
Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
Cover Image
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Cover Image
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 80 (2016) 2, pp. 101-120
Persistent link: https://www.econbiz.de/10011458675