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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011631733
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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
Social media as a new emerging tool of marketing / Rawan T. Khasawneh, Jordan University of Science and Technology … Tai'f, Saudi Arabia, Rawan Khasawneh, Jordan University of Science and Technology, Jordan -- Marketing on tumblr : where …
Persistent link: https://www.econbiz.de/10011617754
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana; Van Den Bulte, Christophe - In: Journal of marketing 78 (2014) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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The performance impact of social media in the chain store industry
Wu, Chih-Wen - In: Journal of business research : JBR 69 (2016) 11, pp. 5310-5316
Persistent link: https://www.econbiz.de/10011589793
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Strategic use of social media influencer marketing
Förster, Manuel; Hellmann, Tim; Vega-Redondo, Fernando - 2024 - Preliminary draft
Persistent link: https://www.econbiz.de/10014566879
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Web 2.0 für KMU-Netzwerke : ein gestaltungsorientierter Ansatz zur Steigerung von Innovation und Selbstorganisation von Unternehmensverbünden
Korflesch, Harald F. O. von (ed.); Jung, Rüdiger H. (ed.);  … - 2011 - 1. Auflage
Persistent link: https://www.econbiz.de/10009427974
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Developing advanced web services through P2P computing and autonomous agents : trends and innovations
Hassanien, Aboul Ella (contributor);  … - 2010
1. Web services integration in multi-agent systems / Davide Guidi, Mauro Gaspari, Giuseppe Profiti -- 2. Extending the JADE framework for semantic peer-to-peer service based applications / Agostino Poggi, Michele Tomaiuolo -- 3. Adaptive ensemble multi-agent based intrusion detection model /...
Persistent link: https://www.econbiz.de/10011726861
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Erfolgsprognose bei Produktneueinführungen : eine Untersuchung unter besonderer Berücksichtigung von Word-of-Mouth-Effekten
Sattelberger, Felix - 2010
Persistent link: https://www.econbiz.de/10003934887