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Innovative corporate social responsibility : the founder's role in creating a trustworthy corporate brand through "green innovation"
Hillestad, Tore; Xie, Chunyan; Haugland, Sven A. - In: The journal of product & brand management 19 (2010) 6, pp. 440-451
Persistent link: https://www.econbiz.de/10008772530
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Sustainable brand-based innovation : the role of corporate brands in driving sustainable innovation
Nedergaard, Nicky; Jones, Richard - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 762-778
Persistent link: https://www.econbiz.de/10010234933
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Event innovation induced corporate branding
Yang, Fiona X.; Tan, Sherry Xiuchang - In: International journal of contemporary hospitality management 29 (2017) 3, pp. 862-882
Persistent link: https://www.econbiz.de/10011702095
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Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver; Keller, Kevin Lane - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
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Improve your marketing to grow your business : insights and innovation that drive business and brand growth
Hastings, Hunter - 2008
Persistent link: https://www.econbiz.de/10003460616
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Neue Prinzipien für das Marketing
Belz, Christian; Giger, Andreas; Jelden, Jörg; … - In: Innovation Driven Marketing : vom Trend zur innovativen …, (pp. 35-48). 2007
Persistent link: https://www.econbiz.de/10003506964
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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.; Wang, Hui-Ming Deanna; … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
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Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron; Heirati, Nima - In: The journal of business & industrial marketing 30 (2015) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10010526569