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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi; Duan, Keran; Zhao, Hongke; Zhao, Yuqing; … - In: Industrial marketing management : the international … 90 (2020), pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
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The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Contracts, relationships and innovation in business-to-business exchanges
Möhring, Monika Maria; Finch, John H. - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 405-413
Persistent link: https://www.econbiz.de/10011342306
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Relating in business networks : innovation in practice
La Rocca, Antonella; Snehota, Ivan - In: Industrial marketing management : the international … 43 (2014) 3, pp. 441-447
Persistent link: https://www.econbiz.de/10010371726
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How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri; Keränen, Joona; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 87 (2020), pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
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Actors' heterogeneity and the context of interaction in affecting innovation networks
Corsaro, Daniela; Cantù, Chiara - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 246-258
Persistent link: https://www.econbiz.de/10011342370
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Collaboration scope and product innovation in B2B markets : are there too many cooks or is it the customer who spoils the broth?
Mooi, Erik; Osinga, Ernst Christiaan; Santos, Carlos Daniel - In: European journal of marketing 56 (2022) 3, pp. 899-921
Persistent link: https://www.econbiz.de/10013173452
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Determinants of services co-creation with business customers
Jouny-Rivier, Elodie; Reynoso, Javier; Edvardsson, Bo - In: The journal of services marketing 31 (2017) 2, pp. 85-103
Persistent link: https://www.econbiz.de/10011654583