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Identifying relevant segments of potential banking chatbot users based on technology adoption behavior

Alt, Mónika-Anetta; Ibolya, Vizeli - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 165-183

Persistent link: https://www.econbiz.de/10012819201

The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots

De Cosmo, Lucrezia Maria; Piper, Luigi; Di Vittorio, Arianna - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 83-102

Persistent link: https://www.econbiz.de/10012583872

Akzeptanz von Chatbots im Consumer-Marketing : Erfolgsfaktoren zwischen Konsumenten und künstlicher Intelligenz

Diers, Timo - 2020

Chatbots sind Nutzungsinnovationen mit großen Erfolgsversprechen für das Consumer-Marketing, wobei die konsumentenseitige Akzeptanz kritisch für ihren Erfolg ist. Diese Akzeptanz kann anhand von Technologie-Akzeptanzmodellen gemessen werden. Timo Diers entwickelt ein Akzeptanzmodell speziell...

Persistent link: https://www.econbiz.de/10012402846

The influence of perceived transparency on the acceptance of work task automation : an example of recruiting chatbots in Germany

Drebert, Judith; Sid Suntrayuth; Böhm, Stephan - In: International journal of human resources development … 23 (2023) 1, pp. 45-72

Persistent link: https://www.econbiz.de/10014313757

Chatbot commerce : how contextual factors affect Chatbot effectiveness

Hsu, Pei-Fang; Nguyen, Tuan (Kellan); Wang, Chen-Ya; … - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10014283272

Antecedents of intention to use chatbots in service encounters : a meta-analytic review

Gopinath, Krishnan; Kasilingam, Dharun Lingam - In: International journal of consumer studies 47 (2023) 6, pp. 2367-2395

Persistent link: https://www.econbiz.de/10014427296

Tourist acceptance of ChatGPT in travel services : the mediating role of parasocial interaction

Xu, Han; Law, Chun Hung Roberts; Lovett, Jon; Luo, Jian Ming - In: Journal of travel and tourism marketing 41 (2024) 7, pp. 955-972

Persistent link: https://www.econbiz.de/10015049485

Factors affecting user trust and intention in adopting chatbots : the moderating role of technology anxiety in insurtech

Dekkal, Massilva; Arcand, Manon; Tep, Sandrine Prom; … - In: Journal of financial services marketing 29 (2024) 3, pp. 699-728

Persistent link: https://www.econbiz.de/10015061255

Does a chatbot's location influence consumer attitude and intentions?

Roozen, Irene T. M.; Raedts, Mariet; Waetermans, Guillaume - In: International journal of internet marketing and … 20 (2024) 3/4, pp. 292-310

Persistent link: https://www.econbiz.de/10015065540

Anxiety, crowding, and time pressure in public self-service technology acceptance

Gelbrich, Katja; Sattler, Britta - In: The journal of services marketing 28 (2014) 1, pp. 82-94

Persistent link: https://www.econbiz.de/10010344159