Narrow search
Showing 1 - 4 of 4
Cover Image
Targeting and timing promotional activities: an agent-based model for the takeoff of new products
Delre, S. A.; Jager, Wander; Bijmolt, Tammo H. A.; … - In: Journal of business research : JBR 60 (2007) 8, pp. 826-835
Persistent link: https://www.econbiz.de/10003499753
Cover Image
Will it spread or not? : the effects of social influences and network topology on innovation diffusion
Delre, Sebastiano A.; Jager, Wander; Bijmolt, Tammo H. A.; … - In: The journal of product innovation management : an … 27 (2010) 2, pp. 267-282
Persistent link: https://www.econbiz.de/10003946179
Cover Image
Opinion leaders' role in innovation diffusion : a simulation study
Eck, Peter S. van; Jager, Wander; Leeflang, Peter - In: The journal of product innovation management : an … 28 (2011) 2, pp. 187-203
Persistent link: https://www.econbiz.de/10008933447
Cover Image
Stimulating diffusion of green products : co-evolution between firms and consumers
Janssen, Marco A.; Jager, Wander - In: Journal of evolutionary economics : JEE 12 (2002) 3, pp. 283-306
Persistent link: https://www.econbiz.de/10001679038