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Distinctive roles of lead users and opinion leaders in the social networks of schoolchildren
Kratzer, Jan; Lettl, Christopher - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 646-659
Persistent link: https://www.econbiz.de/10003919326
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Lead users in social networks of children
Molenmaker, Linda Porificacao; Kratzer, Jan; … - In: Young consumers : insight and ideas for responsible … 9 (2008) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10003745618
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The impact of network size and financial incentives on adoption and participation in new online communities
Becker, Jan U.; Clement, Michel; Schaedel, Ute - In: The journal of media economics 23 (2010) 3, pp. 165-179
Persistent link: https://www.econbiz.de/10008823249
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Cultural barriers to organizational social media adoption
Miller, Andrew - In: Social knowledge : using social media to know what you know, (pp. 96-114). 2011
Persistent link: https://www.econbiz.de/10009010819
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The impacts of user experience on user loyalty based on O2O innovation platform
Pei, Yilei; Xue, Wanxin; Yang, Yong; Li, Dandan; Li, Yi - In: Journal of electronic commerce in organizations : the … 17 (2019) 2, pp. 79-87
Persistent link: https://www.econbiz.de/10012036061
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Does one model fit all? : exploring factors influencing the use of blogs, social networks, and wikis in the enterprise
Engler, Tobias H.; Alpar, Paul - In: Journal of organizational computing and electronic commerce 27 (2017) 1, pp. 25-47
Persistent link: https://www.econbiz.de/10011671827
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Testing a model of user resistance towards technology adoption in construction organizations
Ishak, Siti Salwa Mohd; Newton, Sidney - In: International journal of innovation and technology … 15 (2018) 6, pp. 1950002-1-27
Persistent link: https://www.econbiz.de/10011981526
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A game-theoretic approach for modeling competitive diffusion over social networks
Jafari, Shahla; Navidi, Hamidreza - In: Games 9 (2018) 1/8, pp. 1-18
In this paper, we consider a novel game theory model for the competitive influence maximization problem. We model this problem as a simultaneous non-cooperative game with complete information and rational players, where there are at least two players who are supposed to be out of the network and...
Persistent link: https://www.econbiz.de/10011848365
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David vs. Goliath in the digital age : the effect of network structure and content on the adoption of cultural products
Song, Seo Yeon; Gargiulo, Martin - 2019
Persistent link: https://www.econbiz.de/10012157532