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~subject:"Innovation management"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
~type_genre:"Thesis"
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Innovation management
United States
Design
186
design
166
Werbeträger
158
Advertising media
152
Product design
77
Produktgestaltung
77
Innovation
69
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68
Advertising effects
67
Consumer behaviour
57
Konsumentenverhalten
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Innovationsmanagement
49
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45
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45
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44
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40
Theory
40
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33
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31
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30
innovation
22
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21
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18
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17
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Article
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Aufsatz in Zeitschrift
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92
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10
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Cautela, Cabirio
3
Dell'Era, Claudio
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Magistretti, Stefano
3
Barata, José M. Monteiro
2
Midler, Christophe
2
Recker, Jan
2
Schiuma, Giovanni
2
Secundo, Giustina
2
Seldon, Barry J.
2
Simeone, Luca
2
Straker, Karla
2
Wrigley, Cara
2
Abboud, Nouredine
1
Abedi, Vahideh Sadat
1
Adagha, Ovo
1
Allen, David G.
1
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1
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1
Beckman, Sara L.
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1
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Berndt, Ernst R.
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1
Björklund, Tua
1
Bogers, Marcel L. A. M.
1
Boström, Jonas
1
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1
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California management review
6
International journal of industrial organization
3
African journal of science, technology, innovation and development : AJSTID
2
IEEE transactions on engineering management : EM
2
Industry and innovation
2
International journal of innovation : IJI journal
2
International journal of project management : the journal of The International Project Management Association
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Research policy : policy, management and economic studies of science, technology and innovation
2
Technological forecasting & social change : an international journal
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The journal of business strategy
2
Applied economics letters
1
Australian journal of management
1
Business & information systems engineering
1
Creativity and innovation management
1
Economic and business review : EBR
1
Enterprise & society : the international journal of business history
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Enterprise information systems
1
European journal of innovation management : EJIM
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation: organization & management : IOM
1
International journal of business and systems research : IJBSR
1
International journal of business innovation and research : IJBIR
1
International journal of entrepreneurship and small business
1
International journal of innovation management
1
International journal of learning and change : IJLC
1
International journal of managing projects in business
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of product development : IJPD
1
International journal of public policy
1
International journal of quality and service sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of sport management and marketing : IJSMM
1
International studies of management and organization
1
Journal of Positive Management : JPM
1
Journal of advertising research
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ECONIS (ZBW)
93
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1
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93
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1
Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
Saved in:
2
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
3
Fun and facts about American business : economic education and business propaganda in an early cold war cartoon series
Jack, Caroline
- In:
Enterprise & society : the international journal of …
16
(
2015
)
3
,
pp. 491-520
Persistent link: https://www.econbiz.de/10011551956
Saved in:
4
Advertising media workbook and sourcebook
Kelley, Larry D.
;
Jugenheimer, Donald W.
;
Sheehan, Kim …
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10010528416
Saved in:
5
The emerging position of the internet as an advertising medium
Silk, Alvin J.
;
Klein, Lisa R.
;
Berndt, Ernst R.
- In:
Netnomics
3
(
2001
)
2
,
pp. 129-148
Persistent link: https://www.econbiz.de/10001604332
Saved in:
6
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
7
Advertising efficiency and the choice of media mix : a case of beer
Färe, Rolf
;
Grosskopf, Shawna
;
Seldon, Barry J.
; …
- In:
International journal of industrial organization
22
(
2004
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10002010061
Saved in:
8
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Saved in:
9
Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
Saved in:
10
The market effect of Super Bowl advertising during a recession
Wiggenhorn, Joan M.
;
Eastman, Jacqueline K.
;
Iyer, Rajesh
; …
- In:
Journal of business and economic perspectives
36
(
2010
)
1
,
pp. 150-159
Persistent link: https://www.econbiz.de/10008650467
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