Similar Search Results - EconBiz

Marketing-Erfolgsfaktoren bei Innovationen : eine kritische Analyse der Studien von Cooper und Kleinschmidt

Rüdiger, Mathias - 1997

Persistent link: https://www.econbiz.de/10011735685

Perspective : the Stage-Gate® idea-to-launch process ; update, what's new, and NexGen systems

Cooper, Robert G. - In: The journal of product innovation management : an … 25 (2008) 3, pp. 213-232

Persistent link: https://www.econbiz.de/10003677204

Where are all the breakthrough new products? : using portfolio management to boost innovation

Cooper, Robert G. - In: Research technology management : RTM 56 (2013) 5, pp. 25-33

Persistent link: https://www.econbiz.de/10010127263

Winning at new products : creating value through innovation

Cooper, Robert G. - 2017 - Fifth edition, revised and updated

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of...

Persistent link: https://www.econbiz.de/10013549655

Winning at new products : creating value through innovation

Cooper, Robert G. (contributor) - 2011 - 4. ed.

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of...

Persistent link: https://www.econbiz.de/10013489882

Developing a product innovation and technology strategy for your business

Cooper, Robert G.; Edgett, Scott J. - In: Research technology management : RTM 53 (2010) 3, pp. 33-40

Persistent link: https://www.econbiz.de/10003979264

Maximizing productivity in product innovation

Cooper, Robert G.; Edgett, Scott J. - In: Research technology management : RTM 51 (2008) 2, pp. 47-58

Persistent link: https://www.econbiz.de/10003662271

Portfolio management for new products

Cooper, Robert G.; Edgett, Scott J.; Kleinschmidt, Elko J. - 2001 - 2. ed., 1. print.

Persistent link: https://www.econbiz.de/10001665692

Erfolgsfaktor Markt : kundenorientierte Produktinnovation

Kleinschmidt, Elko J.; Geschka, Horst; Cooper, Robert G. - 1996

Persistent link: https://www.econbiz.de/10000924503

Portfolio management for new products

Cooper, Robert G.; Edgett, Scott J.; Kleinschmidt, Elko J. - 1998

Persistent link: https://www.econbiz.de/10000987898

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