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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin (ed.); Carù, Antonella (contributor) - 2008
Persistent link: https://www.econbiz.de/10003685388
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Pricing decisions of consumer innovators
Ebbing, Tobias; Lüthje, Christian - In: Research policy : policy, management and economic … 50 (2021) 8, pp. 1-13
Persistent link: https://www.econbiz.de/10012698799
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Product and service innovation with customer recognition
Li, Jiaoyang - In: Decision sciences 55 (2024) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10014473255
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Entwicklung eines Modells zur Absatzprognose in frühen Phasen der Produktentstehung
Henrichsmeier, Stefan - 1998
Persistent link: https://www.econbiz.de/10000654896
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Marktorientierte Konzeption der Produktqualität
Fillip, Stefan - 1997
Persistent link: https://www.econbiz.de/10000963456
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The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: MSI reports : working paper series (2009) 2, pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
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The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
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The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - 2010 - Rev.
Persistent link: https://www.econbiz.de/10003971869
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Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
2006
Persistent link: https://www.econbiz.de/10003362137