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The corporate communication executives’ interactive engagement through digital media
Camilleri, Mark Anthony; Isaías, Pedro - In: Strategic corporate communication in the digital age, (pp. 52-72). 2021
Persistent link: https://www.econbiz.de/10012491140
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How social networks influence organizational innovation adoption
Jacob, Axel; Teuteberg, Frank - In: International journal of innovation and technology … 19 (2022) 8, pp. 1-39
Persistent link: https://www.econbiz.de/10014232961
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How social networks influence organizational innovation adoption
Jacob, Axel; Teuteberg, Frank - In: Trends in innovation and entrepreneurship research : …, (pp. 321-359). 2023
Persistent link: https://www.econbiz.de/10015062593
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Leveraging open innovation through social media : a study on Geneva-based SMEs
Bacchetta Beckh, Angela; Beck, Mathias; Badillo, … - In: Managing digital open innovation, (pp. 493-553). 2020
Persistent link: https://www.econbiz.de/10012251407
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
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Customer cocreation experience in online communities : antecedents and outcomes
Nohutlu, Zeynep Didem; Englis, Basil G.; Groen, Aard J.; … - In: European journal of innovation management 25 (2022) 2, pp. 630-659
Persistent link: https://www.econbiz.de/10013041278
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Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona; Chakravorty, Devarpan - In: The journal of product & brand management 25 (2016) 4, pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
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Why consumers commit coluntarily to collaborative innovation with firms by using social media? : case of Japanese consumers
Idota, Hiroki; Nakaya, Joji; Tsuji, Masatsugu - 2019
It is necessary to grasp and utilize consumer's needs for firms to improve existing products and developing new products. Especially, collaboration with consumers for product innovation is indispensable. On the other hand, social media has been spreading all over the world. Network communities...
Persistent link: https://www.econbiz.de/10012152122
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Social media for identifying lead users? : insights into lead users' social media habits
Ernst, Markus; Brem, Alexander - In: International journal of innovation and technology … 14 (2017) 4, pp. 1750022-1-21
Persistent link: https://www.econbiz.de/10011746294