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Innovation Mechanisms in Start-ups : Practice, Strategies and Impacts
Gupta, Varun - 2023
Supported Innovation in Startups -- Strategic Alliances with Peer Startups -- Part 2: Technology Adoptions -- Technological … Support for Business Model Innovation -- Customer Feedback Acquisition Technologies for fostering Innovation -- Part 3 …: Questioning established norms and practices -- Integrating Ideation and Hackathons for Business Model Innovation: 360 Degree …
Persistent link: https://www.econbiz.de/10013504668
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New product venture management
Karger, Delmar W.; Murdick, Robert G. - 1972
Persistent link: https://www.econbiz.de/10000580808
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Lead-User-Innovationen : Entwicklungskooperationen am Beispiel elektronischer Leiterplatten
Nagel, Rolf - 1993
Persistent link: https://www.econbiz.de/10000871138
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A process for practicing design innovation
Kumar, Vijay - In: Journal of business strategy 30 (2009) 2/3, pp. 91-100
Persistent link: https://www.econbiz.de/10003863955
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Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich; Joachimsthaler, Erich A. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
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"Outside in" : die erfolgreiche Integration von Endkunden in den Innovationsprozess
Lang, Alexander; Reich, Susanne - In: Die neue Macht des Marketing : wie Sie Ihr Unternehmen …, (pp. 131-147). 2007
Persistent link: https://www.econbiz.de/10003595074
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Die Rolle der qualitativen Marktforschung im Innovationsprozess : Trends und Entwicklungen
Brauner, Beatrix - In: Handbuch der Marktforschung, (pp. 55-60). 2007
Persistent link: https://www.econbiz.de/10003536382
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Search fields for radical innovations involving market research
Herstatt, Cornelius - 2001 - [Elektronische Ressource]
"Strong market orientation is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so … research can alone allow innovation management to develop attractive search fields for radical innovations and if it can also …
Persistent link: https://www.econbiz.de/10009424510
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Effects of relational proclivity and marketing intelligence on new product development
Trainor, Kevin J.; Krush, Michael T.; Agnihotri, Raj - In: Marketing intelligence & planning 31 (2013) 7, pp. 788-806
Persistent link: https://www.econbiz.de/10010227504
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Measuring consumer innovativeness : identifying innovators among consumers of modern technologies
Filová, Jana - In: Central European business review : CEBR 4 (2015) 4, pp. 18-29
Persistent link: https://www.econbiz.de/10011559493