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The increasing governmental spending and simultaneously declining income of municipality are one of the most significant challenges of the 21th century. The introduction of the Internet and innovative information and communication tools in the last few decades have led to a cost saving and...
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Although offering bundled services promises firms potential synergies in supply and increased revenues, the realized benefits of such a strategy are highly contingent on consumer acceptance of the bundles. Borrowing from TAM, Information Integration Theory, and the customer value concept, we...
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