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~subject:"Innovationsdiffusion"
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Innovationsdiffusion
Theorie
21
Theory
21
Innovation
16
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11
Marketingmanagement
11
USA
11
United States
11
Wettbewerb
11
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Innovation diffusion
9
Innovationsmanagement
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Transaktionskosten
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Betriebswirtschaftliche Statistik
4
Distribution channel
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4
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4
Multivariate analysis
4
New product development
4
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4
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English
9
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Gatignon, Hubert A.
9
Robertson, Thomas S.
6
Bowman, Douglas
1
Eliashberg, Jehoshua
1
Parker, Philip M.
1
Roberston, Thomas S.
1
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Journal of marketing
2
Innovation diffusion models of new product acceptance
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Research and the development of pedagogical materials
1
Research and the development of pedagogical materials : working papers
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The effects of communication on consumers : special issue
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ECONIS (ZBW)
9
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1
Competitive effects in diffusion models : an empirical analysis
Parker, Philip M.
;
Gatignon, Hubert A.
-
1990
Persistent link: https://www.econbiz.de/10000801999
Saved in:
2
Diffusion of innovation
Gatignon, Hubert A.
;
Robertson, Thomas S.
-
1989
Persistent link: https://www.econbiz.de/10000771546
Saved in:
3
Integration of consumer diffusion theory and diffusion models : new research directions
Gatignon, Hubert A.
- In:
Innovation diffusion models of new product acceptance
,
(pp. 37-59)
.
1986
Persistent link: https://www.econbiz.de/10001308544
Saved in:
4
Innovation evolution and category diffusion
Bowman, Douglas
;
Gatignon, Hubert A.
-
2000
Persistent link: https://www.econbiz.de/10001634483
Saved in:
5
A propositional inventory for new diffusion research
Gatignon, Hubert A.
Persistent link: https://www.econbiz.de/10001263376
Saved in:
6
The impact of risk and competition on choice of innovations
Gatignon, Hubert A.
- In:
Marketing letters : a journal of research in marketing
4
(
1993
)
3
,
pp. 191-204
Persistent link: https://www.econbiz.de/10001145777
Saved in:
7
Technology diffusion : an empirical test of competitive effects
Gatignon, Hubert A.
- In:
Journal of marketing
53
(
1989
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10001059734
Saved in:
8
Competitive effects on technology diffusion
Roberston, Thomas S.
- In:
Journal of marketing
50
(
1986
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10001011996
Saved in:
9
Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
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