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~subject:"Innovationsmanagement"
~subject:"International marketing"
~subject:"Manufacturing industries"
~subject:"Marketingmanagement"
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Innovationsmanagement
International marketing
Manufacturing industries
Marketingmanagement
New product development
36
Produktentwicklung
36
Innovation
28
USA
28
United States
28
Marketing management
19
Consumer behaviour
16
Innovation management
16
Konsumentenverhalten
16
Firm performance
15
Unternehmenserfolg
15
Industrie
12
Theorie
12
Theory
12
Brand management
10
Markenführung
10
Beziehungsmarketing
8
Brand image
8
Lieferantenmanagement
8
Lieferkette
8
Markenimage
8
Relationship marketing
8
Supplier relationship management
8
Supply chain
8
Marketing
7
Automotive industry
6
Internationales Marketing
6
Kfz-Industrie
6
Knowledge management
6
Market research
6
Marktforschung
6
Product quality
6
Produktqualität
6
Wissensmanagement
6
China
5
Decision
5
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12
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1
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45
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2
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43
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English
47
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Calantone, Roger J.
40
Droge, Cornelia
14
Di Benedetto, C. Anthony
6
Harmancioglu, Nukhet
5
Vickery, Shawnee K.
5
Durmusoglu, Serdar S.
3
Griffith, David A.
3
Hult, G. Tomas M.
3
McNally, Regina C.
3
Bolumole, Yemisi A.
2
Cavusgil, Erin
2
Ozkaya, Elif
2
Ozkaya, H. Erkan
2
Voorhees, Clay M.
2
Zhang, Yufei
2
Akdeniz, Billur
1
Atuahene-Gima, Kwaku
1
Bonner, Joseph M.
1
Calantone, Roger
1
Castel, Matthew J.
1
Chaudhuri, Malika
1
Cheung, Mee Shew
1
Chiou, Jyh-She
1
Cockrell, Seth
1
DeBrentani, Ulrike
1
Dean, Tereza
1
Deligonul, Z. Seyda
1
Durmuşoğlu, Sedar S.
1
Durmuşoğlu, Serdar S.
1
Eisend, Martin
1
Ellinger, Alexander E.
1
Evanschitzky, Heiner
1
Good, Valerie
1
Gross, Andrew C.
1
Harvey, Curtis E.
1
Jacobs, Mark
1
Jacobs, Mark A.
1
Jayaram, Jayanth
1
Jean, Ruey-Jer Bryan
1
Keller, Scott B.
1
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The journal of product innovation management : an international publication of the Product Development & Management Association
7
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of production research
3
Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of business research : JBR
2
Journal of world business : JWB
2
Bibliographies and indexes in economics and economic history
1
European journal of innovation management
1
European journal of marketing : EJM
1
Health marketing quarterly
1
IEEE transactions on engineering management : EM
1
Innovation, knowledge and operations improvement
1
International business review : the official journal of the European International Business Academy
1
International journal of manufacturing technology and management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of production economics
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing letters : a journal of research in marketing
1
Marketing strategy organization and implementation
1
Psychology & marketing
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The journal of applied business research
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
47
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31
Product quality and new product performance : the role of network externalities and switching costs
Molina-Castillo, Francisco-Jose
;
Munuera-Alemán, José Luis
- In:
The journal of product innovation management : an …
28
(
2011
)
6
,
pp. 915-929
Persistent link: https://www.econbiz.de/10009387785
Saved in:
32
Ordered to innovate : a longitudinal examination of the early periods of a new product development process implementation in a manufacturing firm
Durmuşoğlu, Sedar S.
;
Calantone, Roger J.
;
McNally, …
- In:
The journal of product innovation management : an …
30
(
2013
)
4
,
pp. 712-731
Persistent link: https://www.econbiz.de/10009770296
Saved in:
33
Effectiveness of marketing cues on consumer perceptions of quality : the moderating roles of brand reputation and third-party information
Akdeniz, Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10009716240
Saved in:
34
Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.
;
Lee, Hannah S.
;
Yeo, Chang Seob
; …
- In:
International marketing review
31
(
2014
)
3
,
pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
Saved in:
35
Shop floor manufacturing technology adoption : an adaptation of the technology acceptance model
Scannell, Thomas V.
;
Melnyk, Stevev A.
;
Calantone, Roger J.
- In:
International journal of manufacturing technology and …
23
(
2011
)
3/4
,
pp. 193-213
Persistent link: https://www.econbiz.de/10009513468
Saved in:
36
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
37
Late entrant over-the-counter and Rx market entry strategies : an investigation in the pharmaceutical industry
Cavusgil, Erin
;
Deligonul, Z. Seyda
;
Calantone, Roger J.
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10009241543
Saved in:
38
Are pharmaceutical marketing decisions calibrated to communications effects?
Cavusgil, Erin
;
Calantone, Roger J.
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 317-336
Persistent link: https://www.econbiz.de/10009410499
Saved in:
39
How elephants learn the new dance when headquarters changes the music: three case studies on innovation strategy change
Durmuşoğlu, Serdar S.
;
McNally, Regina C.
;
Calantone, …
- In:
The journal of product innovation management : an …
25
(
2008
)
4
,
pp. 386-403
Persistent link: https://www.econbiz.de/10003731214
Saved in:
40
Building commiment in buyer-seller relationships : a tie strength perspective
Stanko, Michael A.
;
Bonner, Joseph M.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003555954
Saved in:
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