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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Innovation und Absatz
Albach, Horst (contributor) - 1999
Persistent link: https://www.econbiz.de/10001362601
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Innovation and new product marketing
Midgley, David F. - 1977
Persistent link: https://www.econbiz.de/10000051612
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How to spell marketing in 2015 : product development
Deinoff, Martin - In: Multichannel marketing ecosystems : [creating connected …, (pp. 211-221). 2014
Persistent link: https://www.econbiz.de/10010481820
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Design in business : strategic innovation through design
Bruce, Margaret - 2002
Persistent link: https://www.econbiz.de/10001597122
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Marktorientierte Qualitätsplanung : Probleme des quality function deployment aus Marketing-Sicht
Engelhardt, Werner Hans - In: Die Betriebswirtschaft : DBW 57 (1997) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10001213840
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Erfolgsfaktor Markt : kundenorientierte Produktinnovation
Kleinschmidt, Elko J.; Geschka, Horst; Cooper, Robert G. - 1996
Persistent link: https://www.econbiz.de/10000924503
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Produktpolitik
Haedrich, Günther; Tomczak, Torsten - 1996
Persistent link: https://www.econbiz.de/10000930286
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Marktorientierte Produktentwicklung : die Interaktion zwischen F&E und Marketing
Euringer, Cornelia - 1995
Persistent link: https://www.econbiz.de/10000899427