Similar Search Results - EconBiz

Teaching design thinking in marketing : linking product design and marketing strategy in a product development class

Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187

Persistent link: https://www.econbiz.de/10011954609

Market knowledge and new product performance: the mediating effects of new product creativity

Dąbrowski, Dariusz - In: Journal of business economics and management 20 (2019) 6, pp. 1168-1188

. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This … that represent dimensions of creativity-i.e. a product's meaningfulness and novelty. The model was tested on a sample of … market knowledge is transferred to both new product outcomes through new product creativity, albeit somewhat differently. The …

Persistent link: https://www.econbiz.de/10012176090

Mindsets in marketing for product innovation : an explorative analysis of chief marketing executives' ideas and beliefs about how to increase their firms' innovation capability

Tollin, Karin - In: Journal of strategic marketing 16 (2008) 5, pp. 363-390

Persistent link: https://www.econbiz.de/10003797124

Der Phönix-Effekt : vom Suchen und Finden: Innovationsmanagement und -marketing durch Querdenken

Mehler, Regina - 2010

Persistent link: https://www.econbiz.de/10008736311

Enabeling innovation and creativity in market-oriented firms

Božic, Ljiljana; Ozretic-Došen, Đurdana - In: Baltic journal of management 10 (2015) 2, pp. 144-165

Persistent link: https://www.econbiz.de/10010512561

Transcending innovativeness towards strategic reflexivity

Vrontis, Demetris; Thrassou, Alkis; Chebbi, Hela; … - In: Qualitative market research : an international journal 15 (2012) 4, pp. 420-437

Persistent link: https://www.econbiz.de/10009659816

The effect of a firm's strategic innovation decisions on its market performance

Oh, Choonho; Cho, Yongrae; Kim, Wonjoon - In: Technology analysis & strategic management 27 (2015) 1, pp. 39-53

Persistent link: https://www.econbiz.de/10010502639

Effects of sales force market orientation on creativity, innovation implementation, and sales performance

Wang, Guangping; Miao, C. Fred - In: Journal of business research : JBR 68 (2015) 11, pp. 2374-2382

Persistent link: https://www.econbiz.de/10011389406

Prosumer engagement in innovation strategies : the prosumer creativity and focus model

Seran, Sabina; Izvercian, Monica - In: Management decision : MD 52 (2014) 10, pp. 1968-1980

Persistent link: https://www.econbiz.de/10010462684

Achieving new product development performance through entrepreneurial orientation : evidence from Taiwan

Lee, Shwn-Meei; Li, Chia-Ying; Tsai, Chiun-Yi - In: International journal of technology, policy and … 17 (2017) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10011821076

1
2
3
4
5
6
7
8
9
10
Next
Last

A service of the