Purpose: This paper analyzes the association of searching diversely as a strategy to capture external knowledge and that of competition intensity with innovation in logistics. Secondly it studies how these associations interact by examining whether they intensify or mitigate one another when...

Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing themselves within social networks. This study analyzes the characteristics of the activity of WIs and the communication model used via Instagram. Netnographic Analysis, Factor...