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The value of crowdsourcing : c...
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Innovationsmanagement
Consumer behaviour
18
Konsumentenverhalten
18
Innovation
16
Innovation management
15
Customer integration
12
Kundenintegration
12
New product development
11
Produktentwicklung
11
Produktgestaltung
10
Product design
8
Beziehungsmarketing
6
Crowdsourcing
6
Mass customization
6
Relationship marketing
6
Mass Customization
5
Willingness to pay
5
Crowdfunding
4
crowdsourcing
4
new products
4
user innovation
4
Brand management
3
Business start-up
3
Integration
3
Kunde
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Social Web
3
Social web
3
Unternehmensgründung
3
Zahlungsbereitschaft
3
Zahlungsbereitschaftsanalyse
3
user design
3
Brand
2
Co-creation
2
Competition
2
Deutschland
2
Fashion
2
Germany
2
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Schreier, Martin
14
Fuchs, Christoph
4
Nishikawa, Hidehiko
3
Prügl, Reinhard
3
Dahl, Darren W.
2
Franke, Nikolaus
2
Ogawa, Susumu
2
Poetz, Marion K.
2
Baccarella, Christian V.
1
Janiszewski, Chris A.
1
Karpukhina, Tatiana
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Maier, Lukas
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Oberhauser, Stefan
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Poetz, Marion Kristin
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Sorescu, Alina
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Voigt, Kai-Ingo
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Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Die Betriebswirtschaft : DBW
1
Gabler Edition Wissenschaft / Innovation und Entrepreneurship
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
15
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1
Integrating problem solvers from analogous markets in new product ideation
Franke, Nikolaus
;
Poetz, Marion K.
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10010347735
Saved in:
2
Crossing domain-specific boundaries in search of innovation : exploring the potential of pyramiding
Poetz, Marion K.
;
Prügl, Reinhard
- In:
The journal of product innovation management : an …
27
(
2010
)
6
,
pp. 897-914
Persistent link: https://www.econbiz.de/10008736643
Saved in:
3
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
4
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
5
Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"
Schreier, Martin
-
2005
-
1. Aufl
Persistent link: https://www.econbiz.de/10002509301
Saved in:
6
Customer empowerment in new product development
Fuchs, Christoph
;
Schreier, Martin
- In:
The journal of product innovation management : an …
28
(
2011
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10008822522
Saved in:
7
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
8
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
9
A meta-ranking of technology and innovation management/entrepreneurship journals
Franke, Nikolaus
;
Schreier, Martin
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
2
,
pp. 185-216
Persistent link: https://www.econbiz.de/10003670279
Saved in:
10
Lead users and the adoption and diffusion of new products: insights from two extreme sports communities
Schreier, Martin
;
Oberhauser, Stefan
;
Prügl, Reinhard
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 15-30
Persistent link: https://www.econbiz.de/10003471244
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