BRANDS -- WHY BUILDING MARKETING ASSETS MATTERS -- CONSUMER-BASED DIMENSIONS OF BRAND EQUITY -- CONCEPTUAL FRAMEWORK …-RETAILER CO-BRANDING STRATEGY ON CONSUMERS' EVALUATION OF LUXURY BRAND IMAGE: THE CASE OF TAIWAN -- INTRODUCTION -- LITERATURE … BRAND IMAGE TO LOCAL MARKETS: GOVERNANCE DECISIONS FOR MARKET ENTRY AND GLOBAL BRANDING STRATEGY -- THE RELATION BETWEEN …