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Entrepreneurship and market orientation as determinants of innovation : the role of business size
Gonzále-benito, Óscar; Mun̄oz-Gallego, Pablo A.; … - In: International journal of innovation management 19 (2015) 4, pp. 1-28
Persistent link: https://www.econbiz.de/10011386208
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Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay; Sullivan Mort, Gillian; Liesch, … - In: Industrial marketing management : the international … 78 (2019), pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
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Innovativeness in Thai family SMEs : an exploratory case study
Pitchayadol, Pongsakorn; Hoonsopon, Danupol; Achara … - In: Journal of small business strategy 28 (2018) 1, pp. 38-48
Persistent link: https://www.econbiz.de/10011814180
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Market orientation and technological innovation : the moderating role of entrepreneurial support policies
Li, Cai; Liu, Qing; Xiumei, Zhu; Deng, Shengliang - In: International entrepreneurship and management journal 11 (2015) 3, pp. 645-671
Persistent link: https://www.econbiz.de/10011327193
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The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective
Morgan, Todd; Anokhin, Sergey; Kretinin, Andrey; … - In: International small business journal : researching … 33 (2015) 7, pp. 731-751
Persistent link: https://www.econbiz.de/10011384182
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Innovation marketing : from idea to start ups : a holistic literature review
Spyropoulos, Theocharis Stylianos - In: MIBES transactions : international journal ; … 12 (2018) 1, pp. 145-159
Persistent link: https://www.econbiz.de/10011958598
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Marketing determinants of innovation ambidexterity in small and medium‐sized manufacturers
Kowalik, Izabela; Pleśniak, Agnieszka - In: Entrepreneurial business and economics review : EBER 10 (2022) 2, pp. 163-185
turbulent environment. Contribution & Value Added: The study explored in detail the marketing determinants of an important SME …Objective: The study aimed to identify the marketing determinants of SMEs’ innovation ambidexterity and explore this … phenomenon in the firms from a post-transition Polish market. Specifically, market-sensing capability, entrepreneurial marketing …
Persistent link: https://www.econbiz.de/10013336410
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The role of entrepreneurial marketing & innovation capability in the performance of SMEs during covid-19 pandemic : evidence of MSMEs in West Java
Sari, Diana; Kusuma, Belinda Aretha; Sihotang, John; … - In: Cogent business & management 10 (2023) 1, pp. 1-11
decreased. Entrepreneurial marketing and innovation capability have proven to increase the performance of MSMEs. However, it was … still questioned whether entrepreneurial marketing and innovation capability would increase performance during COVID-19 … entrepreneurial marketing (opportunity-driven, proactiveness, customer intensity, risk taking, resource leveraging, and value creation …
Persistent link: https://www.econbiz.de/10014477060
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Market, entrepreneurial, and technology orientations : impact on innovation and firm performance
Kocak, Akin; Carsrud, Alan L.; Oflazoglu, Sonyel - In: Management decision : MD 55 (2017) 2, pp. 248-270
Persistent link: https://www.econbiz.de/10011707733