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~subject:"Innovationsmanagement"
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Innovationsmanagement
Deutschland
116
Germany
113
Consumer behaviour
100
Konsumentenverhalten
98
Theorie
82
Theory
82
Beziehungsmarketing
60
Relationship marketing
58
Marketing
46
Brand management
44
Markenführung
44
Markenpolitik
40
Markenimage
35
Conjoint analysis
34
Conjoint-Analyse
34
Innovation
33
Erfolgsfaktor
32
Innovation management
29
Estimation
27
Schätzung
27
Success factor
26
Brand image
24
Customer satisfaction
23
Markenartikel
23
Market research
23
Marktforschung
23
Kundenzufriedenheit
21
Brand
20
Marketing management
20
Marketingmanagement
20
Produktmanagement
20
Werbewirkung
20
Advertising effects
19
Verbraucherverhalten
19
Product management
18
Automotive industry
16
Kfz-Industrie
15
Unternehmen
15
Strategische Allianz
14
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Online availability
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Undetermined
16
Free
2
Type of publication
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Article
23
Book / Working Paper
7
Type of publication (narrower categories)
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Article in journal
22
Aufsatz in Zeitschrift
22
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Hochschulschrift
2
Thesis
2
Working Paper
2
Aufsatzsammlung
1
Handbook
1
Handbuch
1
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Language
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English
23
German
8
Author
All
Heidenreich, Sven
23
Huber, Frank
7
Handrich, Matthias
5
Spieth, Patrick
4
Krämer, Tobias
3
Handrich, Franziska
2
Herrmann, Andreas
2
Killmer, Jan Frederik
2
Landsperger, Johannes
2
Schnellbächer, Benedikt
2
Weber, Benjamin
2
Akao, Yōji
1
Bauer, Hans H.
1
Bogers, Marcel L. A. M.
1
Fischer, Bettina
1
Freisinger, Elena
1
Hertel, Günter
1
Joachim, Verena
1
Khan, Omar J.
1
Koch, Julian
1
Landau, Christian
1
Lindemann, Tim
1
Luther, Christoph
1
Matthes, Isabel
1
Meyer, Frederik
1
Millemann, Jan Andre
1
Munck, Christoph
1
Nagel, Christian Siegfried Anton
1
Nestle, Volker
1
Schumann, Jan Hendrik
1
Schweitzer, Fiona Maria
1
Sommer, Luise Pauline
1
Spanuth, Thomas
1
Suh, Taewon
1
Talke, Katrin
1
Täube, Florian
1
Virt, Wilfried
1
Vollmann, Stefan
1
Wald, Andreas
1
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Institution
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Center of Market Oriented Product and Production Management
1
Johannes Gutenberg-Universität Mainz
1
Published in...
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International journal of innovation management
8
Long range planning : LRP ; international journal of strategic management
2
Technological forecasting & social change : an international journal
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Industry and innovation
1
International journal of innovation management : IJIM
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Motoren der Innovation : Zukunftsperspektiven der Innovationsforschung
1
Neue betriebswirtschaftliche Forschung : Nbf
1
R & D management
1
Reihe: Marketing : MAR
1
Schmalenbach journal of business research : SBUR
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
The journal of technology transfer
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
30
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1
Spieltheorie und Marketing : [eine wissenschaftstheoretisch geleitete Analyse]
Huber, Frank
-
1999
Persistent link: https://www.econbiz.de/10001421564
Saved in:
2
Das Management der Schnittstelle F&E - Marketing : empirische Ergebnisse über die Erfolgsrelevanz des Einsatzes von Marketing-Analyse-Instrumenten
Bauer, Hans H.
;
Huber, Frank
-
1997
Persistent link: https://www.econbiz.de/10000960050
Saved in:
3
Vertikale Innovationsnetzwerke : Determinanten des Innovationserfolgs
Huber, Frank
;
Fischer, Bettina
-
2005
Persistent link: https://www.econbiz.de/10003247866
Saved in:
4
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
5
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
6
Open Innovation : eine empirische Analyse zur Identifikation innovationsbereiter Kunden
Vollmann, Stefan
;
Lindemann, Tim
;
Huber, Frank
-
2012
Persistent link: https://www.econbiz.de/10013432287
Saved in:
7
"Mittendrin statt nur dabei" : Erfolgsfaktoren der Kundenintegration in den Design- und Entwicklungsprozess
Huber, Frank
;
Meyer, Frederik
;
Matthes, Isabel
;
Luther, …
-
2008
Persistent link: https://www.econbiz.de/10003794601
Saved in:
8
Innovations - doomed to fail? : Investigating passive and active innovation resistance
Heidenreich, Sven
-
2012
Persistent link: https://www.econbiz.de/10009407016
Saved in:
9
Firm innovativeness - the sufficient condition for business success? : examining antecedents of firm innovativeness and how it affects business success
Handrich, Matthias
;
Handrich, Franziska
;
Heidenreich, Sven
- In:
International journal of innovation management
19
(
2015
)
5
,
pp. 1550053-1-26
Persistent link: https://www.econbiz.de/10011422467
Saved in:
10
The willingness of a customer to co-create innovative, technology-based services : conceptualisation and measurement
Handrich, Matthias
;
Heidenreich, Sven
- In:
International journal of innovation management
17
(
2013
)
4
,
pp. 1-36
Persistent link: https://www.econbiz.de/10010200369
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