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Food innovation : the good, the bad and the ugly

Stanton, John L. - In: Management 11 (2016) 3, pp. 193-201

Innovation is critical to the life of any global food company and new product development is a major activity in the … innovation process. However, innovation is not always a first choice to corporate growth. This article addresses the reasons why … significant evidence, that most new products fail. This research will show that the failure rate of new product development is …

Persistent link: https://www.econbiz.de/10011659019

Marketing and innovation - a realtionship approach

Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 154-161

Persistent link: https://www.econbiz.de/10011339608

Justification and interlaced knowledge at ATLAS, CERN

Türtscher, Philipp; Garud, Raghu; Kumaraswamy, Arun - In: Organization science : a journal of the Institute for … 25 (2014) 6, pp. 1579-1608

Persistent link: https://www.econbiz.de/10010463528

Innovation and new product development : reflections and insights from the research published in the first 20 years of Manufacturing & Service Operations Management

Kavadias, Stylianos; Ulrich, Karl T. - In: Manufacturing & service operations management : M & SOM 22 (2020) 1, pp. 84-92

Persistent link: https://www.econbiz.de/10012162542

Driving sustained competitive advantage through agility, NDP and innovation for telecommunication service providers

Devandran Muthu; Indra Thangavelu - In: International journal of business competition and … 6 (2019) 4, pp. 244-272

Persistent link: https://www.econbiz.de/10012162615

A comparison of proactive and reactive environmental strategies in green product innovatio

Genç, Ebru; Di Benedetto, C. Anthony - In: International journal of innovation and sustainable … 13 (2019) 3/4, pp. 431-451

Persistent link: https://www.econbiz.de/10012115283

The effects of process orientations on collaboration technology use and outcomes in product development

Bala, Hillol; Massey, Anne P.; Montoya, Mitzi M. - In: Journal of management information systems : JMIS 34 (2017) 2, pp. 520-559

Persistent link: https://www.econbiz.de/10011764519

Ideation-execution transition in product development : an experimental analysis

Kagan, Evgeny; Leider, Stephen; Lovejoy, William S. - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2238-2262

Persistent link: https://www.econbiz.de/10011874069

Communication does matter : a literature review approach on integration in the NPD process

Fotiadis, Thomas - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 312-339

Persistent link: https://www.econbiz.de/10011862028

Proactive market orientation and innovation in India : the moderating role of intrafirm causal ambiguity

Lakshman, C.; Kumra, Rajeev; Adhikari, Atanu - In: Journal of management & organization : JMO 23 (2017) 1, pp. 116-135

Persistent link: https://www.econbiz.de/10011908045