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The value of marketing crowdsourced new products as such : evidence from two randomized field experiments

Nishikawa, Hidehiko; Schreier, Martin; Fuchs, Christoph; … - In: Journal of marketing research : JMR 54 (2017) 4, pp. 525-539

Persistent link: https://www.econbiz.de/10011743668

User-generated versus designer-generated products : a performance assessment at Muji

Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167

Persistent link: https://www.econbiz.de/10009746286

Why and when consumers prefer products of user-driven firms : a social identification account

Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988

Persistent link: https://www.econbiz.de/10011338792

Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"

Schreier, Martin - 2005 - 1. Aufl

Persistent link: https://www.econbiz.de/10002509301

Customer empowerment in new product development

Fuchs, Christoph; Schreier, Martin - In: The journal of product innovation management : an … 28 (2011) 1, pp. 17-32

Persistent link: https://www.econbiz.de/10008822522

The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users

Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32

Persistent link: https://www.econbiz.de/10009782922

Integrating problem solvers from analogous markets in new product ideation

Franke, Nikolaus; Poetz, Marion K.; Schreier, Martin - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 1063-1081

Persistent link: https://www.econbiz.de/10010347735

A meta-ranking of technology and innovation management/entrepreneurship journals

Franke, Nikolaus; Schreier, Martin - In: Die Betriebswirtschaft : DBW 68 (2008) 2, pp. 185-216

Persistent link: https://www.econbiz.de/10003670279

Lead users and the adoption and diffusion of new products: insights from two extreme sports communities

Schreier, Martin; Oberhauser, Stefan; Prügl, Reinhard - In: Marketing letters : a journal of research in marketing 18 (2007) 1/2, pp. 15-30

Persistent link: https://www.econbiz.de/10003471244

The Value of Crowdsourcing : Can Users Really Compete with Professionals in Generating New Product Ideas?

Poetz, Marion Kristin; Schreier, Martin - 2013

Generating ideas for new products used to be the exclusive domain of marketers, engineers, and/or designers. Users have only recently been recognized as an alternative source of new product ideas. Whereas some have attributed great potential to outsourcing idea generation to the “crowd” of...

Persistent link: https://www.econbiz.de/10014197212