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The value of long-term co-innovation relationships : experiential approach
Lehtimäki, Tuula; Komulainen, Hanna; Oinonen, Minna; … - In: International journal of business innovation and research 16 (2018) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011955795
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi; Duan, Keran; Zhao, Hongke; Zhao, Yuqing; … - In: Industrial marketing management : the international … 90 (2020), pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Contracts, relationships and innovation in business-to-business exchanges
Möhring, Monika Maria; Finch, John H. - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 405-413
Persistent link: https://www.econbiz.de/10011342306
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Relating in business networks : innovation in practice
La Rocca, Antonella; Snehota, Ivan - In: Industrial marketing management : the international … 43 (2014) 3, pp. 441-447
Persistent link: https://www.econbiz.de/10010371726
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Customer value propositions as interorganizational management accounting to support customer collaboration
Wouters, Marc; Kirchberger, Markus A. - In: Industrial marketing management : the international … 46 (2015), pp. 54-67
Persistent link: https://www.econbiz.de/10011286977
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Actors' heterogeneity and the context of interaction in affecting innovation networks
Corsaro, Daniela; Cantù, Chiara - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 246-258
Persistent link: https://www.econbiz.de/10011342370
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Determinants of services co-creation with business customers
Jouny-Rivier, Elodie; Reynoso, Javier; Edvardsson, Bo - In: The journal of services marketing 31 (2017) 2, pp. 85-103
Persistent link: https://www.econbiz.de/10011654583
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Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382