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~subject:"Institutionenökonomik"
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Institutionenökonomik
Service-dominant logic
52
Service-Dominant Logic
49
Marketing theory
35
Marketingtheorie
34
Betriebliche Wertschöpfung
24
Value creation
24
Relationship marketing
18
Beziehungsmarketing
17
Dienstleistung
16
Services
14
Dienstleistungsmarketing
13
Services marketing
13
Customer integration
9
Institutional economics
9
Institutions
9
Kundenintegration
9
Innovation
8
Marketing management
8
Marketingmanagement
8
Theory
8
Marketing
7
Service ecosystems
6
Theorie
6
service-dominant logic
6
Product
5
Produkt
5
USA
5
United States
5
Business network
4
Consumer behaviour
4
Ecosystems
4
Konsumentenverhalten
4
Lieferantenmanagement
4
S-D logic
4
Service innovation
4
Supplier relationship management
4
Systems theory
4
Unternehmensnetzwerk
4
Value co-creation
4
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9
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Vargo, Stephen L.
9
Wieland, Heiko
5
Koskela-Huotari, Kaisa
3
Akaka, Melissa Archpru
2
Lusch, Robert F.
2
Akaba, Melissa Archpru
1
Hartmann, Nathaniel N.
1
Kjellberg, Hans
1
Nenonen, Suvi
1
Peters, Linda
1
Polese, Francesco
1
Sarno, Debora
1
Vaughan, Claudia
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Journal of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovating in practice : perspectives and experiences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of service theory and practice : JSTP
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
2
Institutions as resource context
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10011515384
Saved in:
3
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
4
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
5
Extending the context of innovation : the co-creation and institutionalization of technology and markets
Akaba, Melissa Archpru
;
Vargo, Stephen L.
;
Wieland, Heiko
- In:
Innovating in practice : perspectives and experiences
,
(pp. 43-57)
.
2017
Persistent link: https://www.econbiz.de/10011569962
Saved in:
6
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
7
Extending actor participation in value creation : an institutional view
Wieland, Heiko
;
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
Saved in:
8
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
9
Emergence in marketing : an institutional and ecosystem framework
Vargo, Stephen L.
;
Peters, Linda
;
Kjellberg, Hans
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10013493116
Saved in:
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