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~subject:"Interkulturelles Management"
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Interkulturelles Management
Consumer behaviour
51
Konsumentenverhalten
50
Service quality
30
Customer satisfaction
28
Dienstleistungsqualität
25
Kundenzufriedenheit
22
Lieferantenmanagement
16
Supplier relationship management
16
Beziehungsmarketing
13
China
13
Relationship marketing
13
B-to-B-Marketing
9
Brand management
9
Business-to-business marketing
9
Cross-cultural management
9
Firm performance
9
India
9
Indien
9
Innovation
9
Markenführung
9
Unternehmenserfolg
9
Brand image
8
Customer service
8
Intercultural service encounters
8
Kundenservice
8
USA
8
United States
8
Cultural identity
7
Emerging economies
7
Hong Kong
7
Hongkong
7
Kulturelle Identität
7
Markenimage
7
Schwellenländer
7
Innovation management
6
Innovationsmanagement
6
Auslandsverlagerung
5
Confidence
5
Cross-cultural competence
5
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9
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8
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8
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1
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1
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English
9
Author
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Sharma, Piyush
9
Kim, Namwoon
4
Tam, Jackie L. M.
3
Zhan, Wu
2
Gaur, Sanjaya Singh
1
Herjanto, Halimin
1
Kingshott, Russel P. J.
1
Su, Yong
1
Tam, Jackie
1
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The journal of services marketing
4
A Research Agenda for Service Marketing
1
Journal of service management
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
9
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1
Measuring personal cultural orientations : scale development and validation
Sharma, Piyush
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 787-806
Persistent link: https://www.econbiz.de/10008779084
Saved in:
2
Intercultural service encounters in the post-COVID-19 world : a research agenda
Sharma, Piyush
- In:
A Research Agenda for Service Marketing
,
(pp. 283–298)
.
2024
Persistent link: https://www.econbiz.de/10014517997
Saved in:
3
Demystifying intercultural service encounters : toward a comprehensive conceptual framework
Sharma, Piyush
;
Tam, Jackie L. M.
;
Kim, Namwoon
- In:
Journal of service research : JSR
12
(
2009/10
)
2
,
pp. 227-242
Persistent link: https://www.econbiz.de/10003901062
Saved in:
4
Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters
Sharma, Piyush
;
Zhan, Wu
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10011343392
Saved in:
5
Examining the role of attribution and intercultural competence in intercultural service encounters
Tam, Jackie
;
Sharma, Piyush
;
Kim, Namwoon
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10010371761
Saved in:
6
Role of personal cultural orientations in intercultural service encounters
Sharma, Piyush
;
Zhan, Wu
;
Su, Yong
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 223-237
Persistent link: https://www.econbiz.de/10011487075
Saved in:
7
Service role and outcome as moderators in intercultural service encounters
Sharma, Piyush
;
Tam, Jackie L. M.
;
Kim, Namwoon
- In:
Journal of service management
26
(
2015
)
1
,
pp. 137-155
Persistent link: https://www.econbiz.de/10010504614
Saved in:
8
Impact of frontline service employees' acculturation behaviours on customer satisfaction and commitment in intercultural service encounters
Gaur, Sanjaya Singh
;
Sharma, Piyush
;
Herjanto, Halimin
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
6
,
pp. 1105-1121
Persistent link: https://www.econbiz.de/10011811524
Saved in:
9
Attribution of success and failure in intercultural service encounters : the moderating role of personal cultural orientations
Tam, Jackie L. M.
;
Sharma, Piyush
;
Kim, Namwoon
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 643-658
Persistent link: https://www.econbiz.de/10011635055
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