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~subject:"International marketing"
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Internationale Marktorientiert...
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International marketing
Internationales Marketing
5,785
Multinationales Unternehmen
774
Consumer behaviour
757
Marketingmanagement
753
Marketing management
732
Transnational corporation
709
Konsumentenverhalten
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236
Brand
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Czinkota, Michael R.
29
Kotabe, Masaaki
29
Samiee, Saeed
28
Douglas, Susan P.
27
Diamantopoulos, Adamantios
25
Griffith, David A.
25
Cavusgil, S. Tamer
24
Ronkainen, Ilkka A.
23
Ghauri, Pervez N.
22
Zou, Shaoming
22
Leonidou, Leonidas C.
21
Swoboda, Bernhard
20
Katsikeas, Constantine S.
19
Keegan, Warren J.
19
Meffert, Heribert
19
Sander, Matthias
19
Zentes, Joachim
19
Jain, Subhash C.
18
Ryans, John K.
17
Schlegelmilch, Bodo B.
17
Sheth, Jagdish N.
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Kaynak, Erdener
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Laroche, Michel
13
Sinkovics, Rudolf R.
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Meissner, Hans Günther
12
Müller, Stefan
12
Shoham, Aviv
12
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American Marketing Association
10
UNCTAD / Secretariat
10
GATE Germany, Konsortium Internationales Hochschulmarketing
8
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
IGI Global
4
International Chamber of Commerce
4
Springer International Publishing
4
Indian Institute of Foreign Trade <Delhi>
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Books on Demand GmbH <Norderstedt>
2
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Donecʹkyj Nacionalʹnyj Universytet
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
Internationale Vereinigung der Textilindustrie
2
National Council of Applied Economic Research
2
Russell Sage Foundation
2
School of Business <Ottawa> / International Business Study Group
2
Société pour l'Expansion des Ventes de Produits Agricoles et Alimentaires <Paris>
2
Springer-Verlag GmbH
2
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
2
USA / International Trade Administration
2
UVK Verlagsgesellschaft mbH
2
Universität Augsburg / Lehr- und Forschungsteam Marketing
2
Vilnius Gediminas Technical University
2
Vytautas Magnus University
2
William Davidson Institute <Ann Arbor, Mich.>
2
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Published in...
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International Marketing Review
235
International marketing review
140
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
104
European Journal of Marketing
81
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Marketing Intelligence & Planning
39
SpringerLink / Bücher
37
Advances in international marketing
36
Journal of international consumer marketing
34
Europäische Hochschulschriften / 5
31
Journal of Consumer Marketing
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of Business & Industrial Marketing
18
Journal of Services Marketing
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Strategic Direction
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Springer eBook Collection
14
Asia Pacific Journal of Marketing and Logistics
13
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Source
All
ECONIS (ZBW)
5,085
Other ZBW resources
569
RePEc
19
BASE
13
EconStor
2
Showing
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1
Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
2
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
3
The strategic value of niche importers in international marketing channels
Hammervoll, Trond
;
Toften, Kjell
- In:
International journal of globalisation and small …
6
(
2014
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
Saved in:
4
Diplomatic skills used for international marketing practice
Bahles, Michael
- In:
Central European business review : CEBR
3
(
2014
)
4
,
pp. 37-42
Persistent link: https://www.econbiz.de/10010529557
Saved in:
5
Cosmopolitanism : concept and measurement
Saran, Anshu
;
Kalliny, Morris
- In:
Journal of global marketing
25
(
2012
)
5
,
pp. 282-291
Persistent link: https://www.econbiz.de/10009756663
Saved in:
6
How can chief marketing officers strengthen their influence? : a social capital perspective across six country groups
Engelen, Andreas
;
Lackhoff, Fritz
;
Schmidt, Susanne
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 88-109
Persistent link: https://www.econbiz.de/10010233201
Saved in:
7
Sharing economic rents with intermediaries : a strategy for establishing brands as rent generating assets in international markets
Betts, Stephen C.
- In:
Journal of international business and economics : JIBE
13
(
2013
)
4
,
pp. 123-134
Persistent link: https://www.econbiz.de/10010241889
Saved in:
8
How Lorestans' stone exporters can play an international role in the world market?
Farhikhteh, Shirzad
;
Farhikhteh, Fatemeh
;
Sajadi, Jaffar
; …
- In:
Inventi impact: international trade
(
2013
)
4
,
pp. 229-240
Persistent link: https://www.econbiz.de/10010243733
Saved in:
9
Culture and international marketing : a sub-Saharan African context
Darley, William K.
;
Luethge, Denise J.
;
Blankson, Charles
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 188-202
Persistent link: https://www.econbiz.de/10010199649
Saved in:
10
Micro talk systems
Brunswick, Gary J.
;
Gnauck, Brian
;
Amtmann, Raymond
; …
- In:
Journal of business case studies
9
(
2013
)
4
,
pp. 311-319
Persistent link: https://www.econbiz.de/10009786498
Saved in:
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