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Africa rising : how 900 million African consumers offer more than you think

Mahajan, Vijay - 2009

Persistent link: https://www.econbiz.de/10003684246

The Arab world unbound : tapping into the power of 350 million consumers

Mahajan, Vijay - 2012 - 1. ed.

"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's...

Persistent link: https://www.econbiz.de/10013546962

Afrika kommt : der schwarze Kontinent: Jahrhundertchance für Investoren und Unternehmer

Mahajan, Vijay - 2009 - 1. Aufl.

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Waterfall and sprinkler new-product strategies in competitive global markets

Kalish, Shlomo; Mahajan, Vijay; Muller, Eitan - 2006

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Den arabischen Konsumenten verstehen

Mahajan, Vijay - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 9, pp. 66-73

Persistent link: https://www.econbiz.de/10009783393

Understanding the Arab consumer : a growing middle class that yearns for progress and modernity has no interest in abandoning its religious traditions

Mahajan, Vijay - In: Harvard business review : HBR 91 (2013) 5, pp. 128-133

Persistent link: https://www.econbiz.de/10009740745

The Arab World Unbound : Tapping into the Power of 350 Million Consumers

Mahajan, Vijay - 2012

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's...

Persistent link: https://www.econbiz.de/10011827433