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~subject:"International marketing"
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International marketing
Beziehungsmarketing
87
Relationship marketing
87
Consumer behaviour
46
Konsumentenverhalten
46
Marketing management
42
Marketingmanagement
42
Kundenwert
41
Customer value
38
USA
29
United States
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Theorie
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Theory
28
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Marktforschung
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Indien
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19
India
18
Customer satisfaction
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Kundenzufriedenheit
17
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17
Market research
16
Marketing
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Brand management
14
Markenführung
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Marketing theory
14
Marketingtheorie
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Messung
14
Measurement
13
Performance measurement
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Performance-Messung
13
Internationales Marketing
12
Kundenmanagement
12
B-to-B-Marketing
11
Business-to-business marketing
11
Einzelhandel
11
Emerging economies
11
Lieferantenmanagement
11
Retail trade
11
Schwellenländer
11
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Kumar, V.
10
Karande, Kiran
2
Aaker, David A.
1
Bello, Daniel C.
1
Borah, Sourav Bikash
1
Day, George S.
1
Echambadi, Raj
1
Ganesh, Jaishankar
1
Gupta, Shaphali
1
Ha, Jungbok
1
Li, Shaomin
1
Pansari, Anita
1
Ramaseshan, B.
1
Sharma, Amalesh
1
Sheth, Jagdish N.
1
Singhapakdi, Anusorn
1
Sunder, Sarang
1
Zhou, Dongsheng
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Journal of international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing ; Vol. V
1
Journal of business ethics : JOBE
1
Legends in marketing
1
Review of marketing research
1
SAGE texts
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The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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The effect of the governance environment on marketing channel behaviors : the diamond industries in the US, China, and Hong Kong
Li, Shaomin
;
Karande, Kiran
;
Zhou, Dongsheng
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 453-471
Persistent link: https://www.econbiz.de/10003958835
Saved in:
2
The role of contextual factors in relationship commitment of buyers to foreign suppliers : a survey of Korean importers
Karande, Kiran
;
Ha, Jungbok
;
Singhapakdi, Anusorn
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 856-862
Persistent link: https://www.econbiz.de/10003781860
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3
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
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4
International marketing research
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001354500
Saved in:
5
International marketing research
Kumar, V.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 628-645)
.
2006
Persistent link: https://www.econbiz.de/10003420690
Saved in:
6
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
7
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
8
Analyzing the diffusion of global customer relationship management : a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
9
International marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204935
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10
Cross-national diffusion research: what do we know and how certain are we?
Kumar, V.
;
Ganesh, Jaishankar
;
Echambadi, Raj
-
2006
Persistent link: https://www.econbiz.de/10003410840
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