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~subject:"International marketing"
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SYMPOSIUM - NEW TRENDS IN INTE...
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International marketing
Consumer behaviour
55
Konsumentenverhalten
46
Brand image
33
Internationales Marketing
33
Markenimage
31
Brand management
26
Markenführung
26
Export
24
Marketing management
23
Marketingmanagement
23
Designation of origin
20
Herkunftsbezeichnung
20
Measurement
20
Brand
16
Markenartikel
16
Firm performance
14
Messung
14
Theory
14
United Kingdom
14
Unternehmenserfolg
14
Großbritannien
12
Market research
12
Theorie
12
Marketing
11
Marktforschung
10
Structural equation model
10
Strukturgleichungsmodell
10
Export sector
9
Exportwirtschaft
9
Partial least squares
9
Partielle kleinste Quadrate
7
Relationship marketing
7
Beziehungsmarketing
6
Bibliometrics
6
Bibliometrie
6
Emotion
6
Erfolgsfaktor
6
Globalisierung
6
Globalization
6
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Article
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3
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3
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3
research-article
3
Hochschulschrift
2
Graue Literatur
1
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1
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Language
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English
38
Author
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Diamantopoulos, Adamantios
25
Cadogan, John W.
11
Davvetas, Vasileios
5
Boso, Nathaniel
4
Sichtmann, Christina
4
Story, Vicky M.
4
Pahud de Mortanges, Charles F.
3
Riefler, Petra
3
Arslanagic-Kalajdzic, Maja
2
Bartsch, Fabian
2
Gnizy, Itzhak
2
Halkias, Georgios
2
Herz, Marc
2
Koschate-Fischer, Nicole
2
Micevski, Milena
2
Schlegelmilch, Bodo B.
2
Winklhofer, Heidi
2
Adeola, Ogechi
1
Asmat Nizam
1
Cadogan, John
1
Chumpitaz Caceres, Rubén
1
Doberer, Eva
1
Florack, Arnd
1
Foedermayr, Eva
1
Kadić-Maglajlić, Selma
1
Kolbl, Živa
1
Kuivalainen, Olli
1
Liu, Lucy
1
Malhotra, Naresh K.
1
Milchram, Christine
1
Miocevic, Dario
1
Oghazi, Pejvak
1
Oliveira, João S.
1
Paparoidamis, Nicholas G.
1
Petersen, Morten
1
Ring, Amata
1
Selasinsky, Maren von
1
Siguaw, Judy
1
Siguaw, Judy A.
1
Souchon, Anne L.
1
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Published in...
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Journal of international marketing
8
Journal of business research : JBR
6
International Marketing Review
5
International marketing review
3
Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International small business journal : researching entrepreneurship
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of small business strategy
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Measurement and research methods in international marketing
1
Research paper series / Aston Business School Research Institute
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
33
Other ZBW resources
5
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Narver and Slater, Kohli and Jaworski and the market orientation construct : integration and internationalization
Cadogan, John W.
;
Diamantopoulos, Adamantios
-
2008
Persistent link: https://www.econbiz.de/10003611364
Saved in:
2
Expert systems as a tool for export marketing decision-making : a preliminary investigation
Pahud de Mortanges, Charles F.
-
1990
Persistent link: https://www.econbiz.de/10000022444
Saved in:
3
Expert systems as a tool for export marketing decision-making : a preliminary investigation
Pahud de Mortanges, Charles F.
-
1990
Persistent link: https://www.econbiz.de/10000815045
Saved in:
4
Country marketing in the United Kingdom and the Netherlands : two case studies
Pahud de Mortanges, Charles F.
;
Weg, Marit van der
- In:
Journal of euromarketing
7
(
1999
)
3
,
pp. 43-57
Persistent link: https://www.econbiz.de/10001404204
Saved in:
5
International marketing, strategic orientations and business success : reflections on the path ahead
Cadogan, John W.
- In:
International marketing review
29
(
2012
)
4
,
pp. 340-348
Persistent link: https://www.econbiz.de/10009661299
Saved in:
6
Export market-oriented behavior and export performance : quadratic and moderating effects under differing degrees of market dynamism and internationalization
Cadogan, John W.
;
Kuivalainen, Olli
;
Sundqvist, Sanna
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003936359
Saved in:
7
Firm innovativeness and export performance : environmental, networking, and structural contingencies
Boso, Nathaniel
;
Story, Vicky M.
;
Cadogan, John W.
; …
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 62-87
Persistent link: https://www.econbiz.de/10010233206
Saved in:
8
Entrepreneurial and market-oriented activities, financial capital, environment turbulence, and export performance in an emerging economy
Boso, Nathaniel
;
Oghazi, Pejvak
;
Cadogan, John W.
; …
- In:
Journal of small business strategy
26
(
2016
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011446743
Saved in:
9
Entrepreneurial orientation and market orientation as drivers of product innovation success : a study of exporters from a developing economy
Boso, Nathaniel
;
Cadogan, John W.
;
Story, Vicky M.
- In:
International small business journal : researching …
31
(
2013
)
1
,
pp. 57-81
Persistent link: https://www.econbiz.de/10009740352
Saved in:
10
Export strategic orientation-performance relationship : examination of its enabling and disenabling boundary conditions
Cadogan, John W.
;
Boso, Nathaniel
;
Story, Vicky M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5046-5052
Persistent link: https://www.econbiz.de/10011589121
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