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Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand
Pecotich, Anthony (ed.); Shultz, Clifford J. (contributor) - 2006
Persistent link: https://www.econbiz.de/10002151528
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Language and culture: linguistic effects on consumer behavior in international marketing research
Zhang, Shi; Schmitt, Bernd H.; Haley, Hillary - In: Handbook of research in international marketing, (pp. 228-242). 2003
Persistent link: https://www.econbiz.de/10001803879
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Consumer cognition across cultures
Schmitt, Bernd; Tavassoli, Nader T. - In: The SAGE handbook of international marketing, (pp. 73-90). 2009
Persistent link: https://www.econbiz.de/10003792065
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Creating local brands in multilingual international markets
Zhang, Shi; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924159
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Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd; Zhang, Shi - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 655-665
Persistent link: https://www.econbiz.de/10009576048