Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"International marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Meine Marke : was Unternehmen...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
International marketing
Markenführung
17,028
Brand management
17,025
Konsumentenverhalten
7,380
Consumer behaviour
7,378
Markenimage
7,105
Brand image
6,964
Markenartikel
5,269
Brand
5,220
Relationship marketing
2,550
Beziehungsmarketing
2,549
Markenpolitik
2,469
Social Web
1,774
Social web
1,774
Online-Marketing
1,589
Internet marketing
1,566
Marketingmanagement
1,389
Marketing management
1,373
Deutschland
1,175
Werbewirkung
1,135
Advertising effects
1,124
Germany
1,112
Marketing
917
Luxury goods
870
Luxusgüter
870
Werbung
753
Advertising
718
Einzelhandel
691
Retail trade
674
Theorie
663
Theory
662
Corporate reputation
658
Firmenimage
658
Brand loyalty
648
Internationales Marketing
632
Customer satisfaction
629
Kundenzufriedenheit
629
Handelsmarke
601
USA
597
Emotion
586
more ...
less ...
Online availability
All
Undetermined
245
Free
58
Type of publication
All
Article
454
Book / Working Paper
152
Type of publication (narrower categories)
All
Article in journal
371
Aufsatz in Zeitschrift
371
Aufsatz im Buch
75
Book section
75
Hochschulschrift
29
Thesis
23
Case study
17
Fallstudie
17
Graue Literatur
17
Non-commercial literature
17
Collection of articles of several authors
15
Sammelwerk
15
Arbeitspapier
11
Working Paper
11
Aufsatzsammlung
8
Reprint
6
Konferenzschrift
5
Bibliografie enthalten
4
Bibliography included
4
Conference paper
4
Conference proceedings
4
Guidebook
4
Konferenzbeitrag
4
Ratgeber
4
Handbook
2
Handbuch
2
Lehrbuch
2
Textbook
2
Company information
1
Firmeninformation
1
Interview
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
538
German
67
French
1
Serbian
1
Author
All
Diamantopoulos, Adamantios
11
Steenkamp, Jan-Benedict E. M.
7
Schaffmeister, Niklas
6
Schlegelmilch, Bodo B.
6
Alden, Dana
5
Batra, Rajeev
5
Davvetas, Vasileios
5
Strebinger, Andreas
5
Swoboda, Bernhard
5
Torelli, Carlos J.
5
Ahlert, Dieter
4
Burmann, Christoph
4
Coulter, Robin A.
4
Jin, Byoungho
4
Johansson, Johny K.
4
Magnusson, Peter
4
Ozsomer, Aysegul
4
Pennemann, Karin
4
Schroeder, Jonathan E.
4
Strizhakova, Yuliya
4
Westjohn, Stanford A.
4
Bell, Sandra
3
Biedenbach, Galina
3
Canalichio, Pete
3
Cedrola, Elena
3
Checchinato, Francesca
3
Cote, Joseph A.
3
Feinberg, Fred M.
3
Grudecka, Anna
3
Halkias, Georgios
3
Hofer, Katharina
3
Iglesias, Oriol
3
Jakubanecs, Alexander
3
Lans, Ralf van der
3
Punyatoya, Plavini
3
Samiee, Saeed
3
Sichtmann, Christina
3
Sinning, Carolina
3
Stolle, Wulf
3
Supphellen, Magne
3
more ...
less ...
Institution
All
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Gesellschaft zur Erforschung des Markenwesens
1
Helmut-Schmidt-Universität
1
Information Resources Management Association
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Markendialog <11, 2007, Frankfurt, Main>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Robert Schuman Centre for Advanced Studies
1
Schweizerische Gesellschaft für Marketing
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
more ...
less ...
Published in...
All
Journal of international marketing
27
International marketing review
26
Journal of business research : JBR
24
The journal of brand management : an international journal
23
SpringerLink / Bücher
12
Journal of international consumer marketing
11
The journal of product & brand management
10
Journal of global marketing
9
International journal of business and globalisation : IJBG
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
Business history
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Marketing intelligence & planning
5
European journal of marketing : EJM
4
European research studies
4
Innovatives Markenmanagement
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
4
Advances in international marketing
3
Asia Pacific journal of marketing and logistics
3
Brand management in emerging markets : theories and practice
3
International business review : the official journal of the European International Business Academy
3
International marketing ; Vol. V
3
Journal of strategic marketing
3
Manual of international marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative market research : an international journal
3
Springer eBook Collection
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
2
Brands : interdisciplinary perspectives
2
Brands and brand management : contemporary research perspectives
2
Business horizons
2
Contributions to Economics
2
European journal of marketing
2
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
2
more ...
less ...
Source
All
ECONIS (ZBW)
606
Showing
1
-
10
of
606
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internationlisierung
Voeth, Markus
- In:
Auf welchen Wegen mit Marken wachsen? : Markendialog …
,
(pp. 15--38)
.
2007
Persistent link: https://www.econbiz.de/10003640887
Saved in:
2
Internationlisierung
Winter, Frank
- In:
Auf welchen Wegen mit Marken wachsen? : Markendialog …
,
(pp. 39-76)
.
2007
Persistent link: https://www.econbiz.de/10003640891
Saved in:
3
One brand fits all? : die Mehrmarkenstrategie der mobilkom austria group
Magenschab, Marie-Hélène
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 35-43)
.
2008
Persistent link: https://www.econbiz.de/10003725912
Saved in:
4
Chiquita : erfolgreicher Markenaufbau in Mittel- und Osteuropa
Škrabalová, Mirka
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 100-106)
.
2008
Persistent link: https://www.econbiz.de/10003725952
Saved in:
5
Entrepreneurship and the development of global brands
Lopes, Teresa da Silva
;
Casson, Mark
- In:
Business history review
81
(
2007
)
4
,
pp. 651-680
Persistent link: https://www.econbiz.de/10003727534
Saved in:
6
Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine
;
Heß, Silke C.
;
Young, Jennifer
; …
-
2008
Persistent link: https://www.econbiz.de/10003754978
Saved in:
7
Kommunikationssteuerung und Kommunikationscontrolling : das Beispiel Henkel
Primosch, Ernst
;
Gleumes, Simone
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
1
,
pp. 38-42
Persistent link: https://www.econbiz.de/10003647063
Saved in:
8
Inside Audi : warum wir wissen, was weltweit wirkt
Weyler, Ralph
;
Perrey, Jesko
- In:
Marketing nach Maß : von der Vielfalt profitieren
,
(pp. 303-313)
.
2007
Persistent link: https://www.econbiz.de/10003652332
Saved in:
9
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
10
Strategic corporate social responsibility as global brand insurance
Werther, William B.
;
Chandler, David
-
2009
Persistent link: https://www.econbiz.de/10003785229
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
