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A comparative cross-national examination of online investment promotion
Nowak, Jan - In: Journal of euromarketing 25 (2016) 3/4, pp. 147-159
Persistent link: https://www.econbiz.de/10011633978
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Brands across borders : determining factors in choosing franchising or management contracts for entering international markets
Dev, Chekitan S.; Erramilli, M. Krishna; Agarwal, Sanjeev - 2008
Persistent link: https://www.econbiz.de/10003616669
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Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie
Ahlert, Dieter; Wunderlich, Maren; Ziegler, Jens - 2002
Persistent link: https://www.econbiz.de/10001718839
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A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.; Jeon, Hyo Jin; Mumdziev, Nada; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
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Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Schneider, Willy - 2018
Persistent link: https://www.econbiz.de/10011806939
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Brand‐country of origin (COO) knowledge and COO image: investigation in an emerging franchise market
Paswan, Audhesh K.; Sharma, Dheeraj - In: Journal of Product & Brand Management 13 (2004) 3, pp. 144-155
a franchising context. Accuracy of brand‐COO knowledge is found to be positively related to COO image. Inaccurate brand …
Persistent link: https://www.econbiz.de/10014895795
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Managing a global brand in diverse cultural contexts : the case of LG Electronics' advertising strategy in the United Kingdom and Russia
Matveev, Alexei V.; Merz, Miwa Y.; Nurgaleeva, Dinara I. - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 260-275
Persistent link: https://www.econbiz.de/10010406532
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Brand positioning based on brand image-country image fit
Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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The transformation of global luxury brands : the case of the Swiss watch company Longines : 1880-2010
Donzé, Pierre-Yves - In: Business history 62 (2020) 1, pp. 26-41
Persistent link: https://www.econbiz.de/10012181750
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Making Italian fashion global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Merlo, Elisabetta; Perugini, Mario - In: Business history 62 (2020) 1, pp. 42-69
Persistent link: https://www.econbiz.de/10012181752