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~subject:"International marketing"
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Quasi-franchising : a new mode...
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International marketing
Brand management
17,500
Markenführung
17,086
Consumer behaviour
7,463
Konsumentenverhalten
7,416
Markenimage
7,105
Brand image
7,016
Markenartikel
5,245
Brand
5,243
Franchising
3,021
Relationship marketing
2,609
Beziehungsmarketing
2,601
Markenpolitik
2,193
Social Web
1,790
Social web
1,787
Online-Marketing
1,604
Internet marketing
1,579
Deutschland
1,431
Marketingmanagement
1,419
Marketing management
1,415
Germany
1,343
Werbewirkung
1,137
Advertising effects
1,126
Theorie
1,044
Theory
1,039
Marketing
921
USA
907
Luxury goods
873
Luxusgüter
871
United States
861
Einzelhandel
782
Retail trade
762
Werbung
761
Advertising
749
Brand loyalty
662
Corporate reputation
662
Firmenimage
662
Customer satisfaction
661
Kundenzufriedenheit
651
Internationales Marketing
649
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58
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Article
491
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158
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1
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Graue Literatur
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8
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4
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4
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4
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4
Ratgeber
4
case-report
4
conceptual-paper
3
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2
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2
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2
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2
viewpoint
2
Company information
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English
580
German
68
French
1
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1
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Diamantopoulos, Adamantios
11
Steenkamp, Jan-Benedict E. M.
7
Schaffmeister, Niklas
6
Schlegelmilch, Bodo B.
6
Swoboda, Bernhard
6
Alden, Dana
5
Batra, Rajeev
5
Davvetas, Vasileios
5
Strebinger, Andreas
5
Torelli, Carlos J.
5
Ahlert, Dieter
4
Alon, Ilan
4
Burmann, Christoph
4
Coulter, Robin A.
4
Hassan, Salah S.
4
Jin, Byoungho
4
Johansson, Johny K.
4
Magnusson, Peter
4
Ozsomer, Aysegul
4
Pennemann, Karin
4
Schroeder, Jonathan E.
4
Strizhakova, Yuliya
4
Westjohn, Stanford A.
4
Bell, Sandra
3
Biedenbach, Galina
3
Canalichio, Pete
3
Cedrola, Elena
3
Checchinato, Francesca
3
Cote, Joseph A.
3
Craft, Stephen
3
Doherty, Anne Marie
3
Feinberg, Fred M.
3
Grudecka, Anna
3
Halkias, Georgios
3
Hofer, Katharina
3
Iglesias, Oriol
3
Jakubanecs, Alexander
3
Lans, Ralf van der
3
Punyatoya, Plavini
3
Samiee, Saeed
3
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Chambre de commerce et d'industrie de Paris
2
International Chamber of Commerce
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Gesellschaft zur Erforschung des Markenwesens
1
Helmut-Schmidt-Universität
1
Information Resources Management Association
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Markendialog <11, 2007, Frankfurt, Main>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Robert Schuman Centre for Advanced Studies
1
Schweizerische Gesellschaft für Marketing
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
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Published in...
All
Journal of international marketing
27
International marketing review
26
Journal of business research : JBR
24
The journal of brand management : an international journal
23
SpringerLink / Bücher
12
Journal of international consumer marketing
11
Journal of global marketing
10
The journal of product & brand management
10
International journal of business and globalisation : IJBG
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Consumer Marketing
7
Journal of euromarketing
7
Business history
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Marketing intelligence & planning
5
European journal of marketing : EJM
4
European research studies
4
Innovatives Markenmanagement
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
4
Advances in international marketing
3
Asia Pacific journal of marketing and logistics
3
Brand management in emerging markets : theories and practice
3
International Marketing Review
3
International business review : the official journal of the European International Business Academy
3
International marketing ; Vol. V
3
Journal of Product & Brand Management
3
Journal of strategic marketing
3
Manual of international marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative market research : an international journal
3
Springer eBook Collection
3
Strategic Direction
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
2
Ausgewählte Fragestellungen im internationalen Marketing
2
Brands : interdisciplinary perspectives
2
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Source
All
ECONIS (ZBW)
627
Other ZBW resources
23
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1
A comparative cross-national examination of online investment promotion
Nowak, Jan
- In:
Journal of euromarketing
25
(
2016
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011633978
Saved in:
2
Brands across borders : determining factors in choosing
franchising
or management contracts for entering international markets
Dev, Chekitan S.
;
Erramilli, M. Krishna
;
Agarwal, Sanjeev
-
2008
Persistent link: https://www.econbiz.de/10003616669
Saved in:
3
Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie
Ahlert, Dieter
;
Wunderlich, Maren
;
Ziegler, Jens
-
2002
Persistent link: https://www.econbiz.de/10001718839
Saved in:
4
A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
5
Wie McDonald's den Hamburger auf das Fließband legte und mit
Franchising
die Welt eroberte
Schneider, Willy
-
2018
Persistent link: https://www.econbiz.de/10011806939
Saved in:
6
Brand‐country of origin (COO) knowledge and COO image: investigation in an emerging franchise market
Paswan, Audhesh K.
;
Sharma, Dheeraj
- In:
Journal of Product & Brand Management
13
(
2004
)
3
,
pp. 144-155
a
franchising
context. Accuracy of brand‐COO knowledge is found to be positively related to COO image. Inaccurate brand …
Persistent link: https://www.econbiz.de/10014895795
Saved in:
7
Managing a global brand in diverse cultural contexts : the case of LG Electronics' advertising strategy in the United Kingdom and Russia
Matveev, Alexei V.
;
Merz, Miwa Y.
;
Nurgaleeva, Dinara I.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 260-275
Persistent link: https://www.econbiz.de/10010406532
Saved in:
8
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
9
The transformation of global luxury brands : the case of the Swiss watch company Longines : 1880-2010
Donzé, Pierre-Yves
- In:
Business history
62
(
2020
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10012181750
Saved in:
10
Making Italian fashion global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Merlo, Elisabetta
;
Perugini, Mario
- In:
Business history
62
(
2020
)
1
,
pp. 42-69
Persistent link: https://www.econbiz.de/10012181752
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