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International marketing
Consumer behaviour
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Schmitt, Bernd
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Brand management ; Vol. 1
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The SAGE handbook of international marketing
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The journal of brand management : an international journal
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1
Consumer cognition across cultures
Schmitt, Bernd
;
Tavassoli, Nader T.
- In:
The SAGE handbook of international marketing
,
(pp. 73-90)
.
2009
Persistent link: https://www.econbiz.de/10003792065
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2
Creating local brands in multilingual international markets
Zhang, Shi
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924159
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3
Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
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