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International marketing
Consumer behaviour
80
Konsumentenverhalten
80
Internationales Marketing
29
Welt
28
World
28
Globalization
27
Cultural identity
26
Kulturelle Identität
26
Globalisierung
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Brand image
19
Markenimage
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Brand management
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Markenführung
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China
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Herkunftsbezeichnung
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Online retailing
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Online-Handel
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Markenartikel
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National culture
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Marketingmanagement
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Social integration
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Soziale Integration
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Customer satisfaction
8
Dienstleistungsqualität
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Kundenzufriedenheit
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Marketing
8
Materialism
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Service quality
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USA
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English
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Laroche, Michel
13
Papadopoulos, Nicolas G.
11
Cleveland, Mark
9
Teng, Lefa
3
Bartikowski, Boris
2
El Banna, Alia
2
Murphy, Steven A.
2
Richard, Marie-Odile
2
Cadogan, John
1
Davies, Mark A. P.
1
Gregory, Gary
1
Hamzaoui-Essoussi, Leila
1
Javalgi, Rajshekhar G.
1
Ko, Eunjo
1
Laroche, Michael
1
Li, Rong
1
Mazaheri, Ebrahim
1
McCutcheon, Georgia
1
Mikhailitchenko, Andrey
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Mikhailitchenko, Galina
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Nebenzahl, Israel D.
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Palihawadana, Dayananda
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Park, Seong-yeon
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Prince, Melvin
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Rojas-Mendez, José I.
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Rojas-Méndez, José I.
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Sobol, Kamila
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Veloutsou, Cleopatra
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Verlegh, Peeter
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Winit, Warat
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Athens Institute for Education and Research
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Journal of business research : JBR
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International marketing review
6
Journal of international marketing
2
Cross-cultural and critical perspectives on brands
1
Dimensions of international business
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Handbook of research in international marketing
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International Marketing Review Ser.
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International journal of consumer studies
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Journal of global marketing
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ECONIS (ZBW)
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1
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
2
Cosmopolitanism, consumer ethnocentrism, and materialism : an eight-country study of antecedents and outcomes
Cleveland, Mark
;
Laroche, Michael
;
Papadopoulos, Nicolas G.
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 116-146
Persistent link: https://www.econbiz.de/10003859529
Saved in:
3
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
4
Trade blocs and marketing : antecedents, trends, and implications
Papadopoulos, Nicolas G.
-
1991
Persistent link: https://www.econbiz.de/10000966614
Saved in:
5
Trade blocs and marketing : antecedents, trends, and implications
Papadopoulos, Nicolas G.
- In:
Journal of global marketing
5
(
1992
)
3
,
pp. 1-29
Persistent link: https://www.econbiz.de/10001123657
Saved in:
6
Here, there and everywhere : a study of consumer centrism
Prince, Melvin
;
Davies, Mark A. P.
;
Cleveland, Mark
; …
- In:
International marketing review
33
(
2016
)
5
,
pp. 715-754
Persistent link: https://www.econbiz.de/10011620308
Saved in:
7
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
8
Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat
;
Gregory, Gary
;
Cleveland, Mark
;
Verlegh, …
- In:
International marketing review
31
(
2014
)
2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10010345204
Saved in:
9
Global Consumer Culture : The Evolving Nature of Global and Local Consumption - Part 1
Cleveland, Mark
-
2019
Persistent link: https://www.econbiz.de/10013042832
Saved in:
10
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
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