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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Deutschland
59
Germany
59
Einzelhandel
52
Retail trade
50
Theorie
49
Theory
49
Consumer behaviour
42
Konsumentenverhalten
40
Globalisierung
28
Globalization
28
Multinationales Unternehmen
26
Brand management
25
Transnational corporation
25
Beziehungsmarketing
24
Markenführung
24
Relationship marketing
24
Internationales Marketing
21
International marketing
20
International market entry
17
Verbraucherverhalten
16
Lieferantenmanagement
15
Supplier relationship management
15
Handel
14
Internationales Management
14
Trade
14
Corporate reputation
13
E-commerce
12
Electronic Commerce
12
Firmenimage
12
Handelsforschung
12
Handelsmanagement
12
Retail management
12
SME
12
Welt
12
World
12
Brand image
11
KMU
11
Management
11
Beschaffung
10
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15
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11
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11
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3
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3
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English
13
German
4
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Swoboda, Bernhard
17
Morschett, Dirk
5
Olejnik, Edith
4
Elsner, Stefan
3
Schramm-Klein, Hanna
3
Schwarz, Sandra
2
Zentes, Joachim
2
Hälsig, Frank
1
Meierer, Markus
1
Schu, Matthias
1
Sinning, Carolina
1
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International business review : the official journal of the European International Business Academy
2
Management international review : mir ; journal of international business
2
B2B-Handel : Perspektiven des Groß- und Außenhandels
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
International marketing review
1
Journal of business economics : JBE
1
Journal of international management
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Management international review : MIR ; journal of international business
1
Marketing : journal of research and management
1
Markteintrittsstrategien : Dynamik und Komplexität
1
Strategic management : a European approach
1
Strategic management : new rules for Old Europe
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
17
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1
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17
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1
Internationalisierung als strategische Option des Großhandels : Synopse der Entwicklungsalternativen
Swoboda, Bernhard
- In:
B2B-Handel : Perspektiven des Groß- und Außenhandels
,
(pp. 147-175)
.
2002
Persistent link: https://www.econbiz.de/10001658754
Saved in:
2
The relevance of timing and time in international business : analysis of different perspectives and results
Swoboda, Bernhard
- In:
Strategic management : a European approach
,
(pp. 85-113)
.
2002
Persistent link: https://www.econbiz.de/10001650431
Saved in:
3
Internationalisation of retail firms : state of the art after 20 years of research
Swoboda, Bernhard
;
Zentes, Joachim
;
Elsner, Stefan
- In:
Marketing : journal of research and management
5
(
2009
)
2
,
pp. 105-126
Persistent link: https://www.econbiz.de/10003908020
Saved in:
4
Decades of research on market entry modes : what do we really know about external antecedents of entry mode choice?
Morschett, Dirk
;
Schramm-Klein, Hanna
;
Swoboda, Bernhard
- In:
Journal of international management
16
(
2010
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10003975173
Saved in:
5
Einflussfaktoren auf die Wahl einer Markteintrittsstrategie : eine meta-analytische Untersuchung der Entscheidung zwischen Tochtergesellschaft und Kooperation
Morschett, Dirk
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
- In:
Journal of business economics : JBE
78
(
2008
)
5
,
pp. 509-551
Persistent link: https://www.econbiz.de/10003700824
Saved in:
6
Towards a conceptual model of country market selection : selection processes of retailers and C&C wholesalers
Swoboda, Bernhard
;
Schwarz, Sandra
;
Hälsig, Frank
- In:
The international review of retail, distribution and …
17
(
2007
)
3
,
pp. 253-282
Persistent link: https://www.econbiz.de/10003503867
Saved in:
7
Fallstudien zum internationalen Management : Instructor's manual
Zentes, Joachim
(
contributor
);
Swoboda, Bernhard
(
contributor
)
-
2004
-
2. Aufl.
Persistent link: https://www.econbiz.de/10009009971
Saved in:
8
Changes in foreign operation modes : stimuli for increases versus reductions
Swoboda, Bernhard
;
Olejnik, Edith
;
Morschett, Dirk
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10009380896
Saved in:
9
Bedeutung institutionalisierter Markteintrittsstrategien bei internationalen Handelsunternehmen
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Markteintrittsstrategien : Dynamik und Komplexität
,
(pp. 95-121)
.
2012
Persistent link: https://www.econbiz.de/10009529020
Saved in:
10
How do past mode choices influence subsequent entry? : a study on the boundary conditions of preferred entry modes of retail firms
Swoboda, Bernhard
;
Elsner, Stefan
;
Olejnik, Edith
- In:
International business review : the official journal of …
24
(
2015
)
3
,
pp. 506-517
Persistent link: https://www.econbiz.de/10011279681
Saved in:
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